Audio Book - Branding Demo
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EnglishAccents
North American (General)Transcript
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branding today Chapter one, when many people think of branding, they think of their company's logo. After all, that's where the word comes from brands that manufacturers use to label their T shirts so that they can be told apart. The important thing to remember this example isn't the brand on the T shirt, but it's the ability to tell them apart. Good branding is all about differentiation. A good LoDo can help with that. But as you'll see in future chapters, a logo is really just one element of many that you'll need to consider. Why should you care? Because the successful brand gives your company a competitive edge. It makes your business easier for customers to understand, to remember and to choose, and that builds your business. This is true whether your company is large or small, retail or B two b. So what is a brand