Market Research Study Results

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Description

Joe Redd explains the results of a qualitative market research study.

Vocal Characteristics

Language

English

Voice Age

Young Adult (18-35)

Accents

North American (General)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
We conducted a qualitative study using focus group discussions with undergraduates, and used this research to inform our content, making our program engaging and relevant, but also resonant with current behaviors and trends.