Vanguard - Pitch
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
as digital and real life experiences become one of the same people's expectations of service are being redefined. No longer are your clients comparing you to competing investment management firms. They're comparing you to uber Apple and Amazon, which is why your digital presence needs to be just a modern, diverse and forward thinking as the firm it represents. This means that advisors that vanguard dot com can't be a static, one size fits all platform. You need a flexible framework, custom fit to each client's unique needs. To get there will transform the site from a passive, confining repository of information to an active experience that listens, learns and delivers the right information at the right time. To every financial advisor instead of treating the site is a collection of static pages. We'll break it down to a series of responsive building blocks. Well anticipate each Financial advisors needs customizing the content in each block with the right vanguard products, tools and information. Personalized suggestions will help earn advisers trust in Vanguard by getting them just what they need to best serve their clients. The whole experience is fueled with real time data from site visitors and a data exchange, unlocking powerful new segmentation and targeting, say, Andrew, a senior investment analyst at a wire House financial firm, visits the Vanguard Adviser site for the first time. He'll see this, but after using the sites, products, tools and content when he comes back, he'll see this with every click every search. Andrew's behavior is captured, and machine learning tailors his content over time so we can always show him the newest, most relevant items right at the top. Then, as Andrew visits his favor industry sites every day we'll use everything we've learned about him to keep him informed and inspired by Vanguard content matching his interests. Whenever he needs more active assistance right away, Vanguard will be there with him, introducing the Assist, an a I powered service that learns visitors needs and connects them quickly to the vanguard tools and content. They're looking for its every advisers essential new ally. In the days that follow, we'll stay in touch, starting with an email digest of the content Andrew has looked at, as well as a curated set of related items that smartly taps into the trove of knowledge on the site. It all starts on the new advisors dot vanguard dot com Responsive, modern data driven like never before, so it keeps up with your audience is growing expectations of great experiences and Vanguard's well earned, nationally recognized reputation for being a financial leader.