Audio Advertisement

Audio Advertisements Voice Over

Resources to help you source the best voice over for your project

Online audio advertisements are one of the fastest growing ad channels, thanks to booming audio streaming services like Spotify, Pandora and Google Play. Spotify advertising or Pandora advertising with a signature voice will stick with your on-the-go audio streaming audience, and can make a personal impact that many other advertising channels drool over. Not many platforms can offer a 10, 15 or 30-second ad directly into the earbuds of your desired audience.This unique sonic stage requires the perfect voice that can instantly make a connection with your listeners.

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Audio Ads Project Voice Over Requirements

  • Signature voices offer instant brand recognition: Having a signature voice can help to ingrain brand recognition on the audio ad - even before the mention of your company name or product.
  • Broadcast quality voice over and editing services can add incredible value: Professional voice over or voice actors who can edit and record audio advertisements can save you time and money.
  • Access to multilingual voice over: Voice actors speaking a variety of languages, accents and dialects, can help you connect to diverse demographics with ease.
  • Audio ads often require fast turnaround on voice over: When you’re releasing a trending audio ad, there’s no time to wait. You need on-demand voice over actors, who can turn around a voice over within the day.
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Why Voices.com Is The World’s Source For Audio Ad Voice Actors

  • Signature voices, on demand: With over 200,000 voice actors, you can find your signature voice at Voices.com. When you need a unique voice and/or need it exclusively, Voices.com is your destination.
  • Experienced voice actors: Our professional voice actors have completed over 74,000 digital-related voice over projects. Plus, many also offer editing services too.
  • Global voice actors, authentic native speakers: Voices.com voice actors live in over 160 countries, and speak over 100 languages, accents and dialects, ensuring you can achieve the authentic read you need from real native speakers.
  • Fast, efficient, professional: Voices.com is the world’s #1 source for voice over. Receive high-quality auditions (often in minutes) and a quote that fits within your budget. Plus, our professional voice actors often complete jobs in 24 hours or less. You’ll be hard pressed to find this level of professional and fast turnaround times, without sacrificing quality.

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Top Vocal Qualities for Audio Ad Voice Over

Here are the top 5 vocal qualities (known as ‘styles’) that audio ad
clients source from Voices.com in order to achieve a professional read, no matter the topic.

Translation and Localization Services

Need someone to translate and record your script in Spanish, French or German? No problem. Thai or Urdu? Yes, we can do that too.

Whether you’re looking to translate your script into another language or localize your copy with a dialect or regional nuance, we can take care of everything.

Voices.com Audio Ad Client Case Studies

The Junkluggers

What They Needed

The Junkluggers is an environmentally-friendly alternative to conventional junk removal. To make their service known to potential new customers, The Junkluggers undertook the initiative to create a Pandora audio ad that would highlight the company's eco-friendly services and bring in new business.

Junkluggers

What We Delivered & The Results

  • 600,000 listens a month
  • 1 hour to complete
  • 3 different versions
  • 1 voice talent
Junkluggers logo

Quick Tips For Hiring Voice Over For Audio Ads

What To Look For When Selecting Your Voice Over Actor

Listening for your brand’s sound
How your brand sounds means everything in an audio ad. If people hear a voice that doesn’t match your brand, they’ll know something’s off. It’s paramount to have an authentic and unique voice to carry your brand’s audio legacy.

Know your audience
Your listening audience may enjoy a certain style of voice or expects words to be pronounced in a particular way or is accustomed to hearing a specific voice type. Knowing this about your audience will help you to decide who should be voicing your audio ad.

They have experience with audio ads
You’ll want to keep a keen ear out for voice actors who have done a healthy amount of audio ads. It’s a specific kind of style and read, so you’ll want professional talent who have previously undertaken these projects and have shown they have delivery and pace needed for online audio ads.

Listen to their demos
If you haven’t posted a job for free with your custom script, then listening to a voice actor’s demos will help you determine if the voice actor is right for you. If they have audio voice over work listed in their profile, chances are they would be a great fit for your project as well.

Soft, medium or hard sell
Every audio ad is selling something, it’s just a matter of whether it’s a soft, medium or hard sell. You’ll absolutely want a voice that can deliver a stellar sell, depending on the tone of your audio ad campaign.

Have an audio ad that needs a voice in a hurry?

Post your job today!

8 Tips For Creating The Most Effective Online Audio Ads

More and more listeners are using audio streaming services like Spotify, Pandora and Google Play. Being able to create a crafty audio ad for these platforms will be vital to your company’s success in this new age of audio.

These eight time-tested tips can help you to get into the right frame of mind, as well as yield the best results from your campaign:

1. Keep your audio ad simple
When listeners are hearing your audio ad, it’s likely that they’re multi-tasking – whether they’re driving, washing the dishes, or out for a run – their attention is already divided. So, make your ad memorable by cutting back on the information that the listener has to remember. You only have around 30 seconds or less for a typical Spotify or Pandora audio spot, so your message has to be crystal clear.

2. Cut to your audio ad’s value proposition as early as possible
Always lead with the most important information. Even if you feel like you’re repeating yourself, your listener is more likely to retain your message if they hear it more than once!

3. Difference between audio ads and radio
Even though some fundamentals, such as script writing and great voice over casting, are essential to both audio ads and radio commercials, some elements are different. For instance, the listener isn’t likely in your geographic region, so you’ll have to consider a broader audience. Further, the listener is much more mobile. Traditional radio tends to reach people in the car, at home, or at work. However, when it comes to audio ads, listeners could be anywhere, as long as they have a connected device.

4. Conversational tone in your audio ad voice over can be powerful
People like listening to friendly people, who speak clearly and in a conversational manner. This has never been truer than today, when peer-to-peer style voice over reads are dominating the advertising space. When you post your voice over job for your audio ad, you can provide artistic direction to auditioning voice over actors that includes a read that’s conversational and friendly.

5. Slower voice over delivery forms a connection with the listener
When you want your ad to be conversational, it pays to be sparing with the copy. By nature, conversations are much slower than ads you hear on television or on the radio. Give time for the listener to mentally absorb what they’ve just heard and take action.

6. Loud background music is distracting
You don’t necessarily need to eliminate background music, but rather, consider the volume level of the background music in comparison to the voice over, which should be heard front and center. There are literally thousands of tracks to choose from online and you’ll be sure to find one that represents your brand and matches the performance style of the voice talent.

7. Create a smooth transition for the listener
An audio ad isn’t listened to in isolation. Ads are inserted between songs, so you’ll need to have a clean start and finish to your ad. Avoid long pauses at the beginning of your ad, as it will give the impression that there’s dead air. On the tail end of your ad, avoid long fade-outs for the same reason.

8. Include a call to action in your audio ad
Drive traffic to your website or social media site by instructing listeners how and where they can learn more about your offering. Use a call to action (CTA) that references the exact next steps that you want your audience to take.

3 Elements Of A Compelling Audio Ad

An independently commissioned study by internet radio giant, Pandora, found that when audio ads were integrated with participants’ personal music playlists, the ads impacted long-term memory 49 percent better than radio, 36 percent better than television, and 29 percent better than mobile video ads.

While the method of distribution for audio ads has changed, from radio to online audio ads and in-stream audio advertising, what hasn’t changed – is what makes a great audio ad.

Here are three components of great audio ads:

1. Your audio ad script matches your brand voice
Depending on your brand and the goal of your audio advertising, you may integrate cheeky language into your script, or opt for a no-nonsense approach. In the end, what matters most is that the words, phrasing and tone you choose to include match your brand voice, making your ad come across as authentic.

2. Your audio ad sounds and music create a mood
Without visuals to rely on, the music, background sounds (e.g. Foley) or special effects you select all need to work together to convey the mood and setting of your commercial. This careful attention to detail can mean the difference between catching a listener’s attention, or fading into background noise.

3. Your audio ad voice over forms an emotional connection
Often, casting directors will say that as they’re listening through auditions, when they find the right voice, they “just know.”

When it comes to our emotions, we’re often moved by what we hear, simply by hearing it. We don’t need to think over ‘why’ we’ve reacted, all we know is that the performance connected on a visceral level. Chances are, if the voice over has caused you to pause and take notice, it will do the same for your audience.

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