Radio Voice Over

Resources to help you source the best voice over for your project

Not only is radio is alive and well, but it can also be a fantastic channel for your company to get into the ears of your audience. When the right voice over is selected, radio can allow your ad to outshine every other spot on the station.

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Radio Project Voice Over Requirements

  • Signature voices offer instant brand recognition: Having a signature voice can help to ingrain brand recognition on the radio, and stand out from the station’s announcers - even before the mention of your company name or product.
  • Broadcast quality voice over and editing services can add incredible value: Professional voice over or voice actors who can edit and record radio ads can save you time and money.
  • Radio ads often require fast turnaround on voice over: When you’re releasing a radio ad, there’s no time to wait. You need on-demand voice over actors, who can turn around a voice over within the day.
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Why Voices.com Is The World’s Source For Radio Voice Actors

  • Unique voices, on demand: With over 200,000 voice actors, you will find your distinct brand voice at Voices.com. When you need a unique voice and/or need it exclusively, Voices.com is your destination.
  • Experienced voice actors: Our professional voice actors have completed over 19,000 radio voice over projects. Plus, many also offer editing services too.
  • Global voice actors, authentic native speakers: Voices.com voice actors live in over 160 countries, and speak over 100 languages, accents and dialects, ensuring you can achieve the authentic read you need from real native speakers, wherever your spot will air.
  • Fast, efficient, professional: Voices.com is the world’s #1 source for voice over. Receive high-quality auditions (often in minutes) and a quote that fits within your budget. Plus, our professional voice actors often complete jobs in 24 hours or less. You’ll be hard pressed to find this level of professional and fast turnaround times, without sacrificing quality.

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Top Vocal Qualities for Radio Voice Over

Here are the top 5 vocal qualities (known as ‘styles’) that radio
clients source from Voices.com in order to achieve a quality read, no matter the topic:

Translation and Localization Services

Need someone to translate and record your script in Spanish, French or German? No problem. Thai or Urdu? Yes, we can do that too.

Whether you’re looking to translate your script into another language or localize your copy with a dialect or regional nuance, we can take care of everything.

Voices.com Radio Client Case Studies

Rogers Media

What They Needed

Rogers Media, a subsidiary of Canada's largest publishing company, and owner of radio and television properties, needed the perfect voice over to help them launch their new app, called Texture, in a national television and radio campaign.

Texture by Next Issue (Rogers)

What We Delivered & The Results

  • 143 custom auditions
  • 1 voice-over talent selected for the campaign
  • Less then 1 day to complete project after hiring voice actor
  • 1 week from casting to completion
  • Multi-platform campaign on digital, OOH, radio and television
  • Multiple national radio and TV spots (:15, :30), as well as national radio and TV tags
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Quick Tips For Hiring Voice Over For Radio

What To Look For When Selecting Your Voice Over Actor

Listening for your brand’s sound
How do you describe your brand personality? What is the target market your ad is appealing to? Consider all of this to ensure the voice over you select resonates with the brand image you are conveying sonically, all while feeling relatable to the audience you are targeting.

They have experience with radio
You’ll want to keep a keen ear out for voice actors who have done a healthy amount of radio ads or shows. Professional talent who have previously undertaken these projects have shown they have the delivery and pace needed for radio.

Listen to their demos
If you haven’t posted a job for free with your script to receive free custom auditions, then listening to a voice actor’s demos will help you determine if the voice actor is right for you. If they have radio voice over work listed in their profile, chances are they could be a great fit for your project as well.

Know your audience
Your listening audience may enjoy a certain style of voice, expect words to be pronounced in a particular wa, or may be accustomed to hearing a specific voice type. Knowing this about your audience will help you to decide who should be voicing your radio ad.

Soft, medium or hard sell
Every radio ad is selling something, it’s just a matter of whether it’s a soft, medium or hard sell. You’ll want a voice that can deliver a stellar sell, depending on the tone of your radio ad campaign.

Script sent one day, get voices back the next

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5 Tips For Creating The Most Effective Radio Ads

From an advertiser’s perspective, the average 30 or 60-second radio commercial represents a golden opportunity to tell a story, reach the listener deeply, and seal the deal in terms of reinforcing the value of the brand and turning the call to action into, well, action.

In short, radio advertising represents a magic moment. And if advertisers tell their story in the right way, they benefit from one of the most effective marketing mediums in history – audio.

Here’s some tips to draw upon as you consider how your own message might sound on radio and how that perfect radio ad needs to be crafted:

1. Your radio ad should be credible
Don’t make promises you can’t keep. Avoid dramatizations. Don’t scream your message. Just tell your story and let your product or service speak for itself.

2. Funny radio ads can be effective
A bit of humor can go a long way, but make sure it aligns with your theme and brand. And over the course of a campaign, make sure you vary the message to keep it from going stale.

3. Use problem/solution structure in your script
You’ve only got a few precious seconds to convince listeners why they should care. A problem/solution-based approach covers a lot of ground in no time at all.

4. Speak in specifics, not generalities
The more focused and detailed you are, the more you stand out. Every car gets great gas mileage, but only yours can cover 800 miles on a tank, enough to get you from here to Vegas and back.

5. Write your ad with your audience in mind
Your listeners are likely at the wheel, so they can’t just drop what they’re doing and write something down. If you’re using a phone number – which hopefully is an easy-to-remember one to begin with – repeat it at least three times. Using tricks like splitting up the last four digits into two sets (for example, 2377 becomes twenty-three, seventy-seven) can also help memorability.

Creative Brief

A good creative brief saves time, money and frustration. Use this professional grade free creative brief template for your next project! Download your own creative brief template and get started.

Creative Brief Template