Why Voices is the World’s Source for Creative Pros in the TV Industry
Experienced Hosts and Narrators
Voice actors on our site have completed thousands of TV projects for the world’s most respected brands.
Multi-talented creative professionals equipped to take on your podcast’s audio production, music, and translation needs.
High-quality files from creative professionals who have completed hundreds of jobs, all for a competitive rate.
Television Project Requirements
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Voices is trusted by the world’s most prominent brands
At Voices, we can help you complete an endless range of project types. Our podcasting clients consistently rely on us for their audio production, music, translation and localization, and voice over needs.
How Voices Works
Learn how Voices makes finding professional creative talent faster and easier than anyone else.
How Voices’s SurePay™ service offers a proven and safe way to pay
Whether you are an independent agency or part of a larger corporation, keeping your funds secure is of utmost importance. Voices’s SurePay™ service offers a proven, safe and sound way to pay for the talent you hire and ensure your transactions are secure.
Our voting feature enables remote teams to compile shortlists
When you have multiple stakeholders, from clients in other countries to your art director down the hall, Voices makes it easy to take everyone’s opinion into consideration. Our voting feature enables teams of all sizes to vote on shortlists, even when you’re apart.
Voices Television Client Case Studies
At Voices, the number of project types that we can help you
complete are nearly endless.
Our broadcast clients rely on us for all their voice over requirements.
NBC10’s Television Project
NBCUniversal’s NBC10 is one of the Philadelphia region’s leading media companies. NBC10 needed a ‘unique, strong voice’ for a 30-second ad about the news station to air during the PyeongChang 2018 Olympic Winter Games. The voice over needed to connect to their audience. The ad was received extremely well during its initial run and continued to air afterwards as well.
Rogers Media Launch Texture App
Rogers Media, a subsidiary of Canada’s largest publishing company, and owner of radio and television properties, needed the perfect voice over to help them launch their new app, called Texture, in a national television and radio campaign.
Need more content? As your project partners, we also want to help you get inspired and offer information on the latest tips and tricks related to your industry:
Frequently Asked Questions
The cost of a TV commercial can really run the gamut, depending on what kind of campaign you and your team are looking at pulling off. The cost has two components, one is the media placement cost (what you pay a network to air your spot) and the other is the production cost (what it costs to actually create the spot).
While the placement cost of a local TV station commercial can typically cost anywhere from $200 to $1,500 for a 30-second commercial. For a 30-second ad to run in a national broadcast in the US, the average cost is around $123,000.
However, for comparison, a 30-second commercial for US TV’s biggest property, the NFL’s Sunday Night Football averages out at $665,677.
The average production cost of a 30-second TV commercial is around $350,000, according to AdAge. That average includes lower end cable TV spots and Super Bowl commercials that cost well over $1 million.
Write Like You Speak
One of the most popular styles of voice over reads is ‘conversational,’ so it’s important to write as though you were speaking the words out loud to a friend.
Read What You’ve Written Out Loud
A great script rolls off the tongue when it’s read out loud. Try voicing the script out yourself before it’s sent over to the voice over talent.
Proper Punctuation Is Crucial
Every good script has good punctuation. Proper punctuation totally impacts the flow of the script.
Vocal Direction Matches The Tone Of Your Script
Make sure the written description of how the voice should sound, matches the punctuation you’ve included in the script. The topic of your script also should match the tone of your script. Always keep your target demographic in mind when selecting your voice actor.
Yes, contrary to some opinions, TV advertising is still the most powerful advertising medium. TV is also the safest (or lowest risk) advertising investment, with the highest likelihood of profit return (70% likelihood of profit return over 3-6 months and 86% likelihood of return over three years).
Historically, TV advertising has been used by companies to achieve mass reach, however with digital advertising and streaming, that has changed dramatically.
It’s important to consider when your target demographic are watching TV and pinpoint those time slots. For instance, when you look at your demographics, you may discover that primetime may not be the best time for your brand to advertise on TV.
Narrative and humor have long been the key ingredients to a successful TV commercial. If you’re not telling a compelling story or making your audience laugh in your 15, 30 or 1-minute window, you’re not putting together a worthwhile commercial.
Here are 9 other tips to implement to make an engaging and memorable TV commercial:
- Stand out from the noise
- Only communicate one message
- Focus on the first three seconds
- Target and talk to a specific audience
- Build brand awareness
- Use a memorable tagline, jingle or sonic branding
- Use influencers or celebrities that align with your brand
- Tie it to a social media campaign
- Use great voice over
- They embody your brand’s sound: There is a bit of a divide when it comes to how voice over is done on television. Many companies (often those that have a lot of history or a legacy brand) still opt for a more classic, announcer-like voice for their television commercials. Others look for that girl/guy-next-door, authentic style voice. Make sure you pick the talent who has the TV voice that fits best for your audience and brand.
- They have experience with TV: You’ll want to keep an eye (and a keen ear) out for voice actors who have completed multiple television ads or shows. Professional talent who have previously undertaken these projects have shown they can adhere to the high level of professionalism needed in TV.
- They have TV voice over demos: When looking for a voice actor, you can post your voice over job for free and receive free custom auditions. However, you can also find a voice actor by conducting a search on Voices and listening to their demos.
- They nailed the delivery of your: Taking direction means being able to adhere to script markups (such as pronunciation indicators) with ease and adapt to the flow of the ever-changing tv project.
- Their tone fits the level of sell (soft, medium or hard sell): Every radio ad is selling something, it’s just a matter of whether it’s a soft, medium or hard sell. You’ll want a voice that can deliver a stellar sell, depending on the tone of your radio ad campaign.
There are several styles of TV commercials that have typically performed well, depending on the brand and message.
The most popular styles of TV commercials are:
Getting people laughing is the most powerful way to achieve brand recall. Think Isaiah Mustafa’s Old Spice ads, Rebook’s ‘Terry Tate, Office Linebacker’ ads and Snicker’s ‘You’re Not You When You’re Hungry’ campaign.
Animation allows for the audience to be pulled into your ad in a way that just isn’t possible with any other format. Chipotle has long been a leader with incredible animated commercials that tell a riveting story without using any words.
From Casper’s ‘Can’t Sleep?’ campaign that ran on multiple channels at 2 am to target an insomniac audience, these one odd commercials can stick with audiences for decades and leave them saying, ‘remember that weird ad for…?’
The advantage of an emotional ad is it allows your brand to make a deep connection with your target demographic. Whether it’s one of Apple’s tear-jerkers, or Dove’s ‘Real Beauty’ campaign, all of these TV commercials get audience’s emotions in a knot.