Ed Fernando is a strong, confident voice for your brand.
VOICE STYLE/TYPE
My voice ranges from sincere & friendly, to clear & persuasive, to strong & commanding. My natural delivery style has been described as "folksy sarcasm" and categorized as "real, straightforward with a wink". I can deliver copy in a range of manners including: animated, believable, exciting, cool, intense, high-energy, hard sell or soft sell, authoritative, trustworthy, approachable, confident, genuine, contemporary, guy next door, relatable, conversational, friendly, informative, happy, approachable, professional and confident. I have performed live as sportscaster, sports announcer, dj, emcee, and in corporate sales & marketing. I can be cast anywhere from late 20's to middle-aged, English speaking, and "English (North American)"
PERFORMANCE CAPABILITIES
Whether directing pilots as an air-traffic controller in the military, in the center of the ring as a boxing / kickboxing announcer, or presenting to corporate executives as a professional salesman, I have years of experience using my speaking skills to persuade, instruct, and entertain a variety of audiences. I can help deliver your message whether via whiteboard or other animation, online explainer or e-learning video, corporate narration, training or e-learning video or LMS (learning management system) course, educational and instructional, technical, legal, mobile app, telephone messages and IVR prompts, direct response advertisement, radio, television, imaging, and promo. With reactions from clients like, "This is awesome!", why wouldn't you hire Ed today for your project today? Other adjectives to describe Ed: Accent, Amiable, Announcer, Approachable, Athletic, Attitude, Attractive, Audiobook, Authoritative, Bank, Baritone, Believable, Bright, Broadcast, Business, Call to Action, Calming, Caring, Casual, Cartoon, Cheerful, Clean, Comforting, Commercial, Confidence, Confident, Contemporary, Conversational, Corporate, Current, Deep, Dude Next Door, Engaging, Excited, Earnest, Easy, Education, Educational, eLearning, Emotion, Earnest, Energy, Fresh, Friendly, Generation Y, Guy Next Door, Regular Guy, Regular Joe, Real Person, Best Friend, Straight Guy, Handy, Happy, Informative, Internet, Joy, Kind, Love, Mature, Mellow, Millennial, Movie Trailer, Narrator, Natural, New, Play, Playful, Hip, Sound, Positive, Power, Product Intro, Professional, Promo, Trailer, Quality, Radio, TV, Television, Raspy, Relaxing, Simple, Sincere, Smart, Smooth, Soothing, Speak, Sweet, Teenager, Thoughtful, Tough, Upbeat, Urgency, Warm, Whisper, Young Adult, Young, Youthful, Colorful, Bright, Cool, Fun, Youth, Family Man, Executive, Mysterious, Dynamic, Excitable, Excited, Exciting, Engaging
BUSINESS APPROACH
I am professional, dependable, and detail-oriented. I am computer literate and technology savvy. I believe in clear, frequent, and timely communication with my client/partners. There will be no guessing what's happening when I work with you to help you deliver your projects.
STUDIO AND AUDIO
I work for you out of a custom-built, acoustically sound studio using the latest high-quality sound and recording equipment and software programs. I can deliver raw or finished audio tracks within 24 hours or, often, the same day. You also have the option of directing me during the recording session via phone patch, Skype, or recording the session directly from your studio via Source Connect.
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