When you look at some of the most popular podcasts, you see big names like Joe Rogan and Ben Shapiro making millions from their shows.
There are also well-known internet influencers like Markiplier and Logan Paul capitalizing on the podcasting fad. And that’s not to mention all the lesser-known shows with small but dedicated followings.
In this article
- Podcast Industry Insights
- Why You Should Create a Niche Podcast
- Content Overload
- Efficient Marketing
- How To Launch a Niche Topic Podcast
- Determine if Your Niche Podcast Is Worth Creating
- Launching Your Niche Podcast
- Reaching Your Target Audience
- Are You Ready To Create Your Niche Podcast?
It’s a saturated industry for sure, but it’s quite lucrative and rewarding when you put yourself out there and work hard towards your goals. See, the true beauty of podcasting is that anyone can do it nowadays, including you.
If your lifelong dream is to live off a thriving podcast, you’ll be happy to know that now is the best time to create a podcast. Here’s how you can do it:
Podcast Industry Insights
Let’s take a look at some of the promising stats of the industry:
According to a recent global podcast study, there were 383.7 million podcast listeners worldwide as of 2021. The same study predicts that this number will jump to an astounding 504.9 million by 2024.
As you can gather, it’s a rapidly growing industry with lots of listeners, so you’ll have no problem finding a niche to work with.
Additionally, another study by Statista shows that the highest consumer of podcasts is America, with 120 million US listeners in 2021. This comprises roughly one-third of all podcast listeners worldwide and opens the door for many creators in the states.
Of course, podcasters outside the USA still rise and thrive daily, and the smaller pool of influencers leaves tons of room for growth. Frankly, podcasting is a booming industry no matter where you go.
Why You Should Create a Niche Podcast
One of podcasting’s greatest strengths is its versatility and adaptability. It’s a living, breathing community where different audiences can gather and find their passion. For every niche topic out there with a following, there’s a podcast to go along.
So how do you define the ‘niche podcast?’
Niche podcasts are podcast shows that cover specific topics that only appeal to certain groups of people. They’re a rapidly growing aspect of the industry and show a lot of promise for newcomers and veterans alike.
Here’s exactly why niche podcasts are on the rise:
Content Overload
Creators and influencers have quickly realized that an oversaturation of content has led to a highly competitive industry and thus taken to localized fields with fewer competitors to fight against.
Niches allow for distinction in the community. Audiences can pick and choose what they want to see, and podcast hosts are more easily found in a sea of other influencers. Smaller creators can flourish, and online media is indexed way more neatly.
Efficient Marketing
Social media makes marketing more effective than ever before. Using keywords, algorithms, and metadata, platforms link audiences and brands to each other, and people can effortlessly find the things they like.
When working in a niche, you’re already at an advantage. You’ve got easy access to your target audience from anywhere in the world, and you can promote your podcast to them with a few clicks of a button.
How To Launch a Niche Topic Podcast
Ready to start your niche podcast? Here’s how you can start one the second you’re finished reading:
Determine if Your Niche Podcast Is Worth Creating
Determining if your niche podcast is worth creating is an important first step when embarking on your podcasting odyssey.
Going too broad in your niche, for example, creating a “travel podcast,” makes it harder to reach viewers. Alternatively, if you go for too specific a niche that would only interest a few dozen people worldwide (like talking about an oddly shaped rock in your hometown), you’ve got less room for growth.
The middle ground? Something in between. When you meld the previous two examples, you get a niche like this: a travel podcast where you discover odd rock formations worldwide.
The best way to know if your podcast is worth discussing is to research it. Conduct in-depth searches on your target audience and gain valuable insights into demographics.
An excellent place to get a general overview of topics is Google Trends.
Launching Your Niche Podcast
Once you know your niche podcast, you’ll need to find a platform to host your podcast. One of the most popular hosts is Spotify, which only costs about $8 a month. There are also tons of free ones, so it’s a matter of choosing one that fits you.
Other than that, you’ll need to create high-quality content that appeals to your viewers. You have an advantage in that you can create your podcasts well in advance, so cutting corners on a time crunch is a thing of the past.
That said, ensure that you upload frequently and on a schedule.
Reaching Your Target Audience
Reaching your target audience is crucial for gaining views and downloads.
The easiest way to do this is to get on social media. Instagram and Facebook are two of the most valuable assets for brand growth a proprietor could ask for. These business-friendly platforms make it easy for people to market anything and everything with deadly precision.
Gaining a following on social media means you’ll grow as a podcast in tandem because when you pair a stellar marketing strategy with your high-quality content, you become an unstoppable podcasting steamroller.
If you’re unsure how to go about marketing, check out this post on the best practices for marketing your podcast.
Are You Ready To Create Your Niche Podcast?
Hopefully, by now, you’re completely convinced that creating a niche podcast is a great idea with lots of potential. Sure, it’s a long road to success, but if you enjoy doing it, you should go for it. With the podcast industry boom and lots of valuable tools out there, you have everything you need to become a star.
Ready to launch a podcast? Read about the best podcast hosting services here.
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