Are you looking for voiceovers to use in your podcast or are you considering adding voiceovers to your current podcast? This blog posting will help you to learn about the many uses of voiceovers in podcasts, how to go about finding a pro to record for you, and the significant influence that a professional voiceover can have on your audience.
Learn how to find the perfect voice for your podcast.

How to Use Voice-overs in a Podcast
First off, let’s look at the different ways that you can use voice-overs in your podcast. Every show has an introduction, perhaps separate segments throughout the podcast, and of course, a wrap up or an outro. These short audio branding clips are referred to as podcast imaging voice-overs are the framework of any competitive, entertaining, and thematic podcast.

One of the most important components, and literally the most necessary, is the voice-over of the podcast host. This may be you, the source of the information, or it could be a professional voice talent that represents your organization in your podcast. Along the same lines, talent can also be recruited to be the voices of podcast guests to give an extra dash of flair and variety to the podcast.

Podcast Promos… You’ll need to create a handful of these marketing pitches: one that lasts about :5 (5 seconds), a :10-15 vignette, and a full :30 promo. Some podcasters create a 1 minute promo, and in many cases, use this as their podcast intro as well. This can be recorded by the host of the show, or alternatively, can be recorded by a voice actor. If a voice actor is selected to complete this task, it is wise to have the same actor perform any Imaging that needs to be done to unify the image of the podcast.

How to Find a Voice For your Podcast
This is where the fun begins! If you think about it, it’s kind of like furnishing your house, picking out a new sports car, or ordering dinner at a restaurant. All you need to do is supply an outline of what you are looking for (a little artistic direction will go a long way when trying to find the perfect voice), provide a description of your podcast, and include the scripts that need to be recorded (if you have them completed already), in other words, post a voice-over job. A word count will also do if you are still in the pre-production phase.

After you have posted your job, a number of qualified and very interested talents will reply to your job posting. Many favor submitting custom demos of your script with their applications and really appreciate the opportunity to show you how they would interpret your copy. This is also a valuable benefit to those of you who are presenting demos to a client or decision maker.

How to Give your Listeners a Spectacular First Impression of your Podcast
Most people are familiar with the current broadcast medium and the quality of the productions that they consume. The same goes for podcast audiences. Remember that these are the very same people that are actively watching and listening to programs on television or radio, so you’ll need to make them feel at home in your podcast too.

The content of your podcast, or the material that you will be covering, is very much up to you as is the quality and preparation that goes into it. The audio production of your podcast, however, can be easily and cost-effectively delegated to a professional voice talent. They have all the goodies that you need regarding sound effects, royalty-free music, production (the recording of your podcast), post-production skills (editing and mixing your podcast) and the vocal talents to carry your podcast and convey the message that your listeners need to hear.

If you are familiar with retainers in radio and television, you’ll be able to apply the same concept here if you work with a particular voice talent regularly. You can opt for a full buyout, which is usually the preferred method of invoicing for a one-time or sporadic voice-over job. Before we go, I’ll mention one more tool that will help you with the complete 411 on podcasting itself. The Podcasting Success Kit is a free ebook and is a great resource that will help you to plan your podcast, brand your podcast, record your podcast (all that production entails), distribute, and grow your podcast.

Best wishes on finding that perfect voice.

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


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