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Sample Scripts for Nonprofit Ads

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Nonprofit scripts are a critical component of nonprofit marketing and advertising campaigns.

Nonprofit organizations rely on advertisements to secure more donations and keep funding the causes that mean the most to them. If you are a client looking to write an advertisement for your organization, or a voice actor looking to practice reading scripts for nonprofit advertisements, check out the 15, 30 and 60-second sample scripts below for inspiration.

Client:

Fur Bark

Voice Age:

Middle Age

Gender:

Male or Female

Job description:

Fur Bark is an organization based in Aruba that rescues injured, stray animals who have been abandoned. The organization is trying to appeal to potential donors and volunteers to adopt, become a foster parent, or to donate supplies. The video will feature playful puppies and kittens as well as before and after shots of the rescues.  
 
The video campaign will run on social media. There are two different lengths – a 15-second and a 30-second read. The ad is a black screen at first and then pet photos pop up after 2 seconds into the script.

Art Direction:

The voice should be upbeat yet authoritative in the message they are delivering. It should also be youthful and hip.

Category:

Social Media

Industry:

Advertising

Style:

Upbeat, engaging

Language:

English

Accent:

US (General American)

Word Count:

37 words

15-Second Sample Script for Nonprofit Ads

Yeah – we know! Instagram posts are so much better when they have pets. Help us complete the picture.

Direct message us to find out about ways that you can help out and save a furry friend’s life.

30-Second Sample Script for Nonprofit Ads

We need your help!

While we want to save every pup and kitten we come across, we don’t have enough hands!

We need your help if you want to adopt or foster one of the pets you see on our Instagram page or want to donate supplies, send us a direct message to get started.

60- Second Sample Script for Nonprofit Ads

Client:

Good For All

Voice Age:

Child

Gender:

Male or Female

Job description:

Good For All is a nonprofit organization. This job is for a narrator for one of their seasonal ad campaigns, which is aimed at raising awareness and funds to fuel the organization’s efforts to rescue people from disastrous weather-related events, as well as help restore affected communities. The commercial will air on television.

Art Direction:

The voice of the narrator should be influential in their message. The tone of voice is calming, but still conveys a sense of urgency to showcase that help is desperately needed. The narrator is going to lead viewers on an emotional journey in order to influence the viewers to become sponsors. The read should be slow and deliberate, while still sounding natural. When it comes time to read out the URL, say good for all dot o r g (don’t read out any of the hyphens as noted in the script).

Category:

Television

Industry:

Nonprofit

Style:

Persuasive, calm

Language:

English

Accent:

US (General American)

Word Count:

82 words

For every one of us who has a shelter over our heads, there are four people who are without even the basic necessities, due to events beyond their control, such as hurricanes, earthquakes, landslides and other weather-related disasters.

Disasters strike, catastrophes happen but families don’t have to suffer – and you can make a difference.

Visit good for all DOT O-R-G (spell out ORG) for ways on how you can help save a life. Donations are desperately needed.

Client:

Global Dreams

Voice Age:

Teen

Gender:

Male/Female

Job description:

Global Dreams in an international NGO that helps put underprivileged children in school, as well as improve their local facilities, like classrooms, parks, science labs, etc. The ‘We All Belong’ initiative aims to create an awareness around the issue of child illiteracy and child labor. Children in countries like Congo, Ethiopia and Myanmar are forced into child labor, and Global Dreams aims to change their fate, by putting them in local schools with the help of hard-working volunteers, donations and events. This animated explainer video brings light to the widespread issues, and asks viewers to take part in the humanitarian project. 

Art Direction:

We are looking for a teenage voice actor who can narrate our explainer video to emphasize the importance of our ‘We All Belong’ initiative, by talking to the viewer as a friend and shedding light on Charlie’s situation. The narrative should follow a storytelling style.

Category:

Explainer Video

Industry:

Advertising

Style:

Friendly, Thoughtful, Sympathetic

Language:

English

Accent:

US General American

Word Count:

111 words, 66 words, 15 words

60-Second Explainer Sample Script

[Young boy in a small house, somewhere in Myanmar, sitting at the table with porridge.]

Today is another beautiful day to dream big and start something exciting. Charlie looks out the window and hears school kids laughing loudly. He skips his breakfast, lost in his own thoughts, daydreaming away.

[Leaving the house, Charlie sees the school bus whizz past him. His smile slowly dissipates, as he makes his way, walking down the dirt road towards an ominous-looking factory.]

You can help hundreds of children like Charlie by joining the ‘We All Belong’ movement. The ‘We All Belong’ movement takes kids like Charlie and puts them where they belong…

In big classrooms, big enough to fit their dreams.

In big science labs, big enough for the next great invention.

In large playgrounds, where future stars are born.

Join the ‘We All Belong’ movement by visiting dream big dot com today and see how you can help Charlie.

30-Second Explainer Sample Script

[Young boy in a small house, somewhere in Myanmar, sitting at the table with porridge.]

Charlie is daydreaming about his future, sitting at the breakfast table, without even looking at his porridge.

[School bus whizzes past, with happy children laughing.]

[Charlie runs down the dirt road towards an ominous-looking factory, crying silently.]

But don’t be sad, help Charlie by joining the ‘We All Belong’ initiative and help him join a school today. You can help hundreds of kids get access to quality education, and help make their dreams a reality. 

Visit dream big dot com to join the ‘We All Belong’ movement. 

15-Second Explainer Sample Script

The ‘We All Belong’ movement helps kids from around the world to get access to quality education. We believe that every child belongs in school, learning and dreaming their days towards a brighter future. Join us today by visiting our website and help us make their dreams a reality.

Check out more sample scripts and get practicing!

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