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Have you ever thought about why narration in videos is so effective?
Guest blogger, Manmade Media, shares insight from a video producer’s perspective. Hear what this Denver area production company has to say in today’s VOX Daily!

The Power of Voice-Over Narrators in Video Production

Using a professional voice-over when creating promotional videos has great advantages. It can give the video a more humanized feel to it, bringing more attention to the video itself.
Voice-over narrators are talented in creating a more natural feel to the video production, narrating the product or service that is in the video for the audience to properly understand what it is. With the proper execution, voice-over narrators can be highly successful in the way that it creates an added feature to the video that describes it in a different tone and brings the story to life.

A good example of the power of voice-over narrators in video is the television series Planet Earth. David Attenborough was the professional that did the voice-over in the BBC series that featured a global overview of Earth, each episode focusing on a different aspect.
Attenborough tied the whole show together each time, giving an in-depth description of what was happening during the video and explaining to viewers the story of the show. The voice-over narration tells the story of what is happening during the video. Without the narration the video would have been lost, nobody what would know what the series was about and the series would not have been a success.

Voice-over narration is one of the largest genres of voice talent, therefore it is highly popular, but most people don’t even notice when there is voice-over narrators in a video. That’s because the voice-over narrators are professionals, they have been well trained in doing voice-overs to create the feel of storytelling and to give the viewer a whole different aspect to the video.

In The Shawshank Redemption, Morgan Freeman does a voice-over that takes the film on a journey of over two decades. There are large jumps in time that, without a voice-over, people would have been lost as to what had happened. Without voice-over, the film would have had to of been much longer, dragging on.

Carefully constructing the voice-over, The Shawshank Redemption was successful in producing a video with voice-over that carried the viewer throughout to tell the story.
Many people will argue that voice-over narrators are just a waste of space in video production because they feel that what is happening in the video doesn’t need to be narrated. Although that can be the case sometimes, there are plenty of examples where voice-over narration is of importance.

About the Author:

ManMade Media, a video production company based in the Denver area, is pleased to bring you tips on how to successfully market through video creation. Manmade Media encompasses a 2,000 sq. ft. green screen studio and creative agency in Denver, CO. Manmade has produced media for companies all over the world, with a client list including well-known giants such as Adobe, Canon, Whirlpool, St Jude Medical, Quiznos, and more. If it doesn’t yet exist, Manmade Media will make it. As a Denver video production company that’s always evolving, and equipped with a track record worthy of Olympic merit, Manmade Media still operates on a simple principle: little people, big ideas.
©iStockphoto.com/iñaki antoñana plaza

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Voices.com. Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her blog serves an audience what wants to grow in their careers as professional voice users, and more specifically, voice actors. Stephanie was recently listed on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.

2 COMMENTS

  1. Great article!
    This is what World-Voices Organization is all about. Contrary to much discussion in the biz, it’s not about “certifying” or approving anyone. The idea is the promotion of our “industry” as a whole. That’s what professional industry associations do. That is one of the missions of WoVo. Educating the public about the importance of lending a professional voice appropriate to a video’s content. This is the kind of article voice seekers and those who narrate their own training or marketing content via headset in an echoey office, should read. VO is a profession like any other skilled profession.

  2. This concept really applies to many voice over projects…I feel a business with a professional voice on the recording for on hold or answering machines makes a huge impression on a potential client.

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