Kim McDougall
Castelane Inc.
About Us
SO WHAT THE HECK IS A BOOK PREVIEW ANYWAY?
Book previews are the newest trend in book promotion and are quickly becoming one of the most popular tools for authors to get the word out about their books and for readers to sift through the millions of choices in reading material. What is a book preview, you might ask, and why would anybody watch one?
A book preview is much like a movie trailer. It's a short commercial with images, music, voice-over, sound effects and text that promotes a book. They are fun to make.
"After [I produced] my first two trailers, I found myself addicted. I started watching previews all of the place and comparing mine to others. What I quickly noticed is the wide range of previews out there, and the shortage of great sites to view them on. Most video sites inundate you with advertising and offer random samples of other videos you may not wish to watch."
Kim McDougall, Founder of Castelane