Jeff Johns
Seed Strategy, Inc. Cincinnati, Ohio, US
About Us
Seed Strategy is The Growth Acceleration Firm. Our mission is to help you get from where you are to where you want to be, faster. We do so by seamlessly integrating research, strategy and creative in custom-designed plans that meet your unique business needs.
INNOVATION
Innovation is the business of behavior change. Seed’s innovation process is proven to swiftly and successfully drive consumer behavior change for products and services in B-to-C and B-to-B industries. Our streamlined approach allows us to discover breakthrough insights, develop strategic innovation platforms and create, vet and optimize concepts—all in less than 16 weeks.
POSITIONING AND RENOVATION
Relevance, resonance and uniqueness are critical in order to thrive in market. Seed utilizes its dynamic mix of strategic and creative horsepower to help set your brand apart. We excel at identifying the right strategic frame of reference, shattering conventions and creating new gold standards while bringing the story to life in a way that is provocative, compelling and ownable.
SEGMENTATION
How you define your target determines how big your universe of potential is, and how to best maximize that potential. Whether it's based on need states, psychographics or habits and practices, our team of expert consumer decoders act with laser-precision to define the right segmentation and then work with our all-star cast of creatives to bring it to life in a compelling way.
STORYTELLING
A captivating story requires a relatable premise, an inspirational vision and credible supporting facts. The same is true for stories told in the business world. Seed has unparalleled expertise in crafting narratives that build internal alignment, inspire the trade and motivate investors. And we work with you to bring those narratives to life in a way that effectively connects with your target.