Energetic | Luxury Brand | Approachable | Articulate
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Four seasons hotels are known as the Gold standard when it comes to service, but as more and more luxury brands raced to integrate technology. Four seasons gave us a challenge. Like many other luxury brands. Four seasons was built on meaningful human to human interactions and they worried that too much technology could make them feel cold and lose the personal touch clinical bought like in the opposite of everything. Four season stands for working closely together, we found that there were many opportunities despite their fears where technology could actually amplify the human touches that made the brand unique while also ensuring more personal interactions into places where only digital can go. We designed a new custom web platform app and in room experience that made sure guests could all Always stay connected to the same team they knew and loved. We empowered staff with real time guest information from guests, pillow preferences to arrival times all to further enhance their in person interactions. Even little details like including the name of staff members when sending live updates ensured local teams were always front and center. Then we scaled that across 150 Global properties for consistently rewarding experience, powered not only by digital but by the heart of the brand, its people and an elevated very human experience led to impressive results. Year over year growth in room revenue increased by an unprecedented $29 billion 11%. All without compromising the guest experience whatsoever. And guests showed how much they enjoyed their new experience by increasing mobile booking revenue by staggering 82% as well as raising site visits and online bookings by 10%. In the end. Together, we were able to take the D. N. A. Of a luxury brand poised at the top and incorporate digital experiences designed to keep them happy and wanting more experiences in the future.
Tags
Announcer, Real Person, Authentic, Believable, Energetic, Strong, Youthful, Approachable