Me doing the monologue from Episode 13 of Mad Men season one \"The Wheel\"
Middle Aged (35-54)
Note: Transcripts are generated using speech recognition software and may contain errors.
Mad Men. Season one, episode 13. The wheel Don Draper's monologue. Well, technology is a glittering lure, but there is the rare occasion when the public can be engaged on a level beyond flash. If they have a sentimental bond with the product. My first job was in the house at a fur company. This old pro copywriter, a greek named teddy and teddy told me the most important idea in advertising is new. It creates an itch. You simply put your product in there as a kind of calamine lotion. But he also talked about a deeper bond to a product. Nostalgia. It's a delicate but potent switch. It on. Teddy told me that in greek nostalgia literally means the pain from an old wound. It's a twinge in your heart, far more powerful than memory alone. This device isn't a spaceship, it's a time machine, it goes backwards and forwards and it takes us to a place where we ache to go again. It's not called The Wheel, it's called the Carousel. It lets us travel the way a child travels around and around and back home again. A place where we know we are loved