UFC International Fight Week
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General) North American (US General American - GenAM)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
UFC fan base is exploding exponentially and draws avid fans and competitors from around the world. Culminating in an annual celebration UFC International Fight Week, we were challenged to create a fight week fan experience that would harness the passion fans have for the sport while giving partners a way to connect with fans in a seamless, relevant and integrated way. To do this, we reimagine the iconic UFC Octagon, creating an interactive activation space. We offered nine different partners full support, including creative design, installation and staffing. We custom build experiences allowing fan to engage with their brand and UFC. Simultaneously. We took an autograph session to the next level, giving visitors the chance to meet and mingle with a record breaking number of UFC athletes, creating buzz while fostering deeper fan connections to the sport and its sponsors over two days with nine partner activations. Our Fight week fan experience was an unprecedented success for UFC and all our partner brands, leaving thousands of fans engaged and wanting more