Reassuring, international, warm: brand voice
0:00
34
0
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
British (England - South East - Oxford, Sussex) British (General) British (Received Pronunciation - RP, BBC)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
in early 2015 Emirates launched their global network campaign be there. Emirates believed they could expand their new campaign by amplifying it across social media to grow awareness of the Emirates positioning as a global airline. Educating audiences about the breadth of Emirates destinations inspired travellers to consider Emirates drive traffic to their own channels, promote the human face of the brand on their passion for travel. So they created a content marketing campaign that was one of the first of its kind in the industry.