Marketing
Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Now let's turn to the concept of specialization. If you were a cosmetic surgeon trying to boost the public's awareness of your new practice, who would you rather hire? A public relations firm that deals with all types of clients or one that works exclusively with cosmetic surgeons? Chances are you'll want to hire the specialty firm, so why compete with everyone in a big market when you could just make one of your own? Marketing yourself as a specialist can give you a number of advantages. The pool of potential clients for your market will be smaller, but you'll be able to advertise to them more effectively and reach better quality clients. You're also in a better position to build your reputation and receive referrals for clients and their peers. As your reputation grows, the work you've done in the field will reinforce your value to new clients and allow you to charge higher prices.