Harvard Business Publishing eLearning
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North American (General)Transcript
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Laura is a product manager at Buzzy Bee Learning. Her division produces Buzzy reader Ah Siris of online reading products used in elementary schools. For the past three quarters, her product line sales have remained flat, so Laura is looking for ways to grow revenues in order to stay competitive. Laura believes there are many alternatives for increasing buzzy reader sales. For example, the Buzzy Reader product line could be sold into new markets, or the company could create product line extensions such as printed workbooks to accompany their online products. Her instinct tells her that she should start by exploring international expansion. Laura is confident that she could build a solid business case that demonstrates the need to increase sales of her product line by making some changes. She also knows that her first step would be to build a strong opportunity statement. Hi, Frank, I heard you brought in the Rigler client group. Everyone's talking about it. It was touch and go. For a while, they were leaning toward a company that had other investment services. But we had a more competitive fee structure, so it worked out in our favor. Well, congratulations. And I hear the products group brought in three other customization clients last week, too. Yeah, we had a good month. But Rick Lear's the Big one. Great revenue for this quarter and potential for more long term.