Extended commercials
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
British (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Great contemporary Japanese design is bold and original outside Japan. This originality can achieve cult status. Our challenge was to help make this happen in Europe for Nissan. Our challenge for the very bold very original Nissan Q was to take Europe by stealth to see the cube as a cult icon, Nissan needed a launch as bold as subversive and as thought provoking as the design of the car itself. So out went loud marketing out went noisy, advertising out went media altogether in came desire envy and the closed source web. Welcome to the cube list. The cube list is a closed design circle designed for the few. It is the reserve of global culture, influencers and a design elite of filmmakers, digital artists and innovators. The people others watch, admire and seek to emulate. Those invited onto the cube list were given a graphic code to access cub list dot com. A highly experimental online experience co developed with Carla Salo, the inventor of 3D and flash. Others seeking to join the list had to submit online via a strict review process. List members were the first to be invited to drive and buy one of the 3000 cubes sent to Europe in early 2010 through the members area on Cubist dot com. They were sent invitations to private parties, gallery openings, artistic performances and events, celebrating contemporary Japanese art and culture. They also received exclusive invitations to cube store openings in London, Paris and Berlin to further arouse and intrigue. Those on the list Cubist dot com included an online exploration module through it. Members discovered the six senses of the cube site. So touch take off now and of course motion the motion element was delivered by a 24 7 live video feed from the Cub Bliss flat world capital Tokyo. For six weeks, three drivers took to the streets of the city to give list members the opportunity to explore the sites any way they wanted to, they only had to ask their cube driver where to take them. And how did those with a shot of living life on the list? Respond inside six weeks. Cubist dot com, registered visits from 100 and 50,000 discerning design lovers. 24,000 of them secured approval to join the list and 5000 of those attended Cube Store events. Clear proof that great design, inventive marketing and simple word of mouth are effective advertising in any language.