How Costa Rica achieved Economical and Environmental development.
Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
British (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
in the bridge of land between the Americas, there is a country that successfully demonstrate how our development and sustainability can go hand in hand. Costa Rica is a global example of how our country is designed to integrate environmental and economic development in a balanced Spain can create prosperity. This is the inspiration behind essential Costa Rica emission brand strategy founded on five values sustainably excellence, innovation, Costa Rican noting and social progress. But the success of this national vision depends on the combined efforts of east sector, which is why, in order for a country to engage at citizens in a common development goal, the direct integration of a key component is required the business sector. But can a nation brand strategy impact their local workforce and generate value in the business sector? We knew that a conventional communication strategy was not going to generate the kind of long term results we were looking for as a brand. Therefore, we decided to kick start the creation of a brand community that integrated three key elements tribalism as a group that shares practises and ideals, curiosity as an engine of knowledge and innovation and status as a position of leadership international level. So we came up with a powerful idea the creation of a mechanism for companies to demonstrate their commitment to essential Costa Rica's values. And it does seem them enjoy the benefits of the nation plan that is recognised worldwide. This mechanism is the Essential Coast article licencing programme, a strategy based on the creation of an international class standard that evaluates the practises and values of individual companies and alliance them with a vision of development that essential Koesterich represents. This way a direct link is built between the brand, the organisation and your collaborators. This relationship implies being in constant contact with the nation brand values through each business practise aligned with essential Costa Rica, a strategy that achieves the real citizen engagement in the nation brand strategy mhm.