HP - Digital Marketing Transformation
Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
British (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
customer experience is now personal. Digital marketing is now. Person technology has always been personal. This is why I hate must become highly personal. Technology is driving a shift in customer behaviour. Digital disruptors are significantly influencing the demands and expectations of customers. Customers are firmly in control. 80% of companies believe they deliver super experiences. Only 8% of customers agree. Companies have a long way to God. There was tremendous opportunity to disrupt competition on customer experience. Maybe the most important investment of Frank and make the race to own and deliver a superior customer experience is on starting with work stations in the U. K H P's digital marketing transformation will change the way we do business with customs everywhere. Our innovative tech stack will catapult HP from legacy architecture to a powerful new customer centric, data driven platform, from data silos to real time analytic from poor customer intelligence, data driven insights from disjointed journeys to a seamless experience, from mass marketing to sophisticated targeting, from generic content to precision messaging, personalised constant. My understanding customer needs and meeting their expectations will deliver more personalised experiences and build our brand through satisfied customers. Way will drive growth and revenue for hate speech and simultaneously improve operational efficiency. It's a big leap from a great idea to a customer experience, so we'll need our whole ecosystem to successfully deliver an end to end. Channel is experience on By acting now, we will build sustainable competitive advantage because digital transformation is more than a quick fix more than the next big leap. It's a business in Paris.