Tylenol #HowWeCare
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
did you know one in four Americans will become a caregiver for a loved one and that their 44 million caregivers in the United States right now our purpose was to raise brand affinity and relevance by taking care of the caregivers. We wanted to celebrate them, highlight their stories and recognize their dedication. We partnered with celebrity Jim Gaffigan as well as macro and micro insolence er's to create the how we care campaign to share stories about love, sacrifice and the rewards of making an impact on someone's life. We created a call to action to help caregivers through partnerships during National Caregivers Month, all to create a movement to champion the humble heroes who found themselves in the role of caregiver by demonstrating Tylenol understands their purpose. We created a national buzz about caregiving and invited others to join the conversation with their own caregiving stories. The how We Care campaign garnered more than 890 million impressions and 100% share of voice positive social sentiment went from 79% to 93% and viewers the two or more exposures to the campaign