Bank Marketing to Seniors
Description
Vocal Characteristics
Language
EnglishVoice Age
Senior (55+)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
At 68 years old, she knows that life is changing quickly and not only life as in the events of it or the stages of it, but life as the perception of it, the living of it. Aging is hard to be honest and she is honest, always has been honest to a fault with herself and others. She refuses to speak softly when it comes to aging. She lets everyone know she has no interest in being considered old. Being called old is offensive, being treated as old is enraging. She has figured out though that laughingly correcting the culprits is far more effective than acting out. She has figured out many things she's independent and doesn't have and doesn't need anyone helping her. She's active and stays busy. She's tech savvy. She uses my chart for health. She uses an app for most of her banking needs or banks online. What she doesn't know she figures out to others old means fragile, slow and behind the times that's not her, her husband of more than 40 years just passed their family roles. The things they did were less than traditional. They divided and conquered based on interest and ability first. And then as a last resort availability, his abilities and interests included cooking, grocery shopping, finances, and house care. She had been into yard work, gardening and minor home repair. Extremely minor. In her words, she really could never have imagined, never would have dreamed. Even with all of their planning, his transformation took place quickly in less than two years. It started with small things, little forgetting, minor mishaps. And then before she knew it, everything he had done became hers to do. He didn't want to admit there was something wrong. She didn't either. But it got to the point where it was no longer avoidable. A great deal revolved around their finances. He had so much going on sometimes thinking they were out of money and sometimes thinking they had far more than they really did believing they were being taken advantage of being scammed by everybody, taking hours to complete the everyday tasks of paying bills when he remembered to pay them or when he was paying them twice, becoming completely unhinged, trying to understand medical deductibles what they should or shouldn't owe for health care. Early on, he resisted assistance, seemed insulted if there was support or advice given in day to day matters. His resistance didn't last long. Neither did her adjusting. She is adapting but adapting doesn't mean that everything is as she wished she would use in person banking services more. If the experience was better, their bank closed. Its branch. That was right around the corner from where she lives. And even before it closed, it was like banking with strangers because it felt like there was a different staff member on every visit for her service and convenience are the most important features. And that's why she likes online banking. She wants and needs a quick and easy financial education to learn more about things like advanced care planning, budgeting and what seems like an unending list of things she never knew or never thought about because her husband always handled them in the past. She's thinking and changing quickly and when she's honest with herself, but she is, she wonders just how long she will hold on to her independence. She's not what her husband was and doesn't intend to be. She is confident and competent. She believes in herself and her future and will do what she can to maintain her independence.