Mandolin's Social Media Campaign - English Voice Over
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
operation Bring back mandolin in 2000 and 16 wasn't astounding success. Mandolin was firmly establishing itself as a fan favorite, with its perfect land of ingredients, affordability and unique humor. In 2000 and 17 rising inflation ushered the new challenge on forced mandolin to raise its price, risking the anger of its fans. The response was fast and furious. Andan typical Egyptian fashion, very emotional fans were clearly hurt by the chocolate they love the most. We had to act quickly to address the negativity and raise the brands value in our fans. Eyes with limited budgets, exuberant TV airing fees on that clutter, making it difficult to stand out our approach hot to be smart, building on our heritage and long lasting relationship with fans, we decided to let the product itself express its feelings. Consumers were angry about the price hike, but the reality Waas mandolin was still more affordable than other chocolate bars. The idea of a social media campaign arose to appreciate the underappreciated off. The three videos were created to remind fans of history and bond we share with mandolin. Mandolin was calling for a national movement. Appreciate it on all things genuine about our tradition. People love the idea of mandolin responding in person on Greece, brother, social media like wildfire. Capitalizing on the momentum, we continued to poke fun and respond to both positive and negative comments on social media with a sense of humor and wit that turned naysayers into lawyer finds. Way also used interactive three rolls on YouTube to invite people to join the cause. Sales were boosted and mandolin achieved more than the forecasted results. Viewership of the three videos reached 5.5 million sales figures grew. An astounding 37% versus 2000 and 16 on mandolins value share rose to 4.2% in 2000 and 17. At the end, what seemed like an insurmountable challenge was used to reconnect with our fans and gain new customers in the process. A lighthearted chocolates, reminding people to appreciate the good times they had on, can still have together