Commercial, Real Person, thought provoking

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Video Narration
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Description

Informative, story-telling approach

Vocal Characteristics

Language

English

Voice Age

Middle Aged (35-54)

Accents

North American (General)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
Not all steel is created equal. Not all manufacturing processes are created equal. Not all engineering standards are created equal, which is why not all luxury vehicles are created equal. The hard way means never taking shortcuts. The hard way is how Lexus inspires absolute confidence. This is the pursuit of perfection. See what it takes at Lexus dot com the hard way.