Explainer Sample - B2B Software
Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Meet Kevin, a marketing operations manager. Kevin is responsible for planning and implementing digital marketing campaigns and uses customer feedback to qualify a campaign success With Clara Bridge. Kevin has a 360° view of his customers opinions and reactions. Recently, he launched a campaign for 30% off any item on his site using the coupon code save 30. The response rate, however, has been unusually low. By leveraging Clara Bridge's intelligent topic and sentiment detection engines, Kevin realizes that conversations about the coupon have turned extremely negative. To understand the drivers behind this sentiment, he digs deeper for more detail and finds out there are several similar coupon codes circulating online, but only one will work at checkout. Armed with this insight, Kevin and his team work on changing permissions on this site to accept all variations of the same 30 coupon. By implementing these changes, Kevin notices a dramatic improvement in response rates and as a result, sees positive customer sentiment and increase customer satisfaction. Clara Bridge helps marketers create happy customers to learn more, visit clara bridge dot com