Why Radio

Radio AdvertisingIn the age of social media, it’s easy to dismiss radio as yesterday’s medium. The reality couldn’t be more different. Radio reaches more Americans, for more time, and in a more meaningful way, than any other medium. In any given week, more people listen to radio than use the Internet. They choose radio over Facebook, and they continue to turn to radio to discover new music.

However you slice up the data, radio is as trusted and relevant as ever, and remains a go-to resource for listeners even as Internet- and mobile-based alternatives continue to multiply. Take a look at this slide deck - Radio. It’s On. - for further proof.