Search results for perception

How does voice over influence the emotion of a commercial? We decided to find out by hiring 6 different voice actors to read the same script.

How easily can consumers recollect your brand? Learn about brand recall and how to boost it with this in-depth guide to brand awareness.

Here’s your crash course on assembling an effective and enduring corporate compliance program for your organization.

Discover why your brand needs a sonic logo in this roundup of the most iconic sonic logos of the past and present.

Ensure your brand identity is resonating with audiences by conducting a comprehensive brand audit. Here's how to get started.

Wondering how to select your podcast music? Learn about podsafe music, the reasons to include music in your podcast, and other audio options.

When it comes to landing voice over jobs, how important are celebrity voices? According to artist/producer, Xavier Paul Cadeau, it isn't. Read why.

Wondering how to implement UX research methods into your product design? We have your complete guidelines to follow.

The results from these studies about accents in advertising will help you decide when to use accents.

Discover new effective and budget-friendly creative strategies with these 5 top trend reports for creative professionals.

We’re trying to get a consensus on how our industry’s name is spelled. Is it voice-over, voiceover or voice over? Do you have a preference?

Whether you’re out in public or in the privacy of your own home, innovative voice applications are all around us.