When You Quote, Remember To Include Editing
In our previous article about rates, specifically to do with audiobooks, one comment sparked an idea for further discussion regarding editing as a separate fee to charge if you are required to provide more complex engineering services to your clients.
Editing is its own service.
The cost depends on how long the voice over is and how complicated the editing requirements are.
Learn more about why editing should be accounted for now in today’s VOX Daily.
Do you charge a separate fee for editing voice overs for your clients?
Shorter recordings such as voice mails or commercials may not be of much consequence editing wise where your time is concerned, but what if you were requested to edit longer projects?
Shouldn’t there be a fee for editing levied, too?
While the answer may seem obvious, many voice over talent working today have adopted the mindset that the recording of a voice over and the editing of that voice over are one in the same.
This is simply not the case, and if you were to believe that, you’ll be doing a lot of work for free!
For the purposes of this article, we are going to focus on editing in particular, but it’s important to note that editing isn’t the only service some voice over talent are unintentionally (or intentionally!) giving away for free.
Editing: Time + Expertise = Money
If you were to go to a professional recording studio, they often charge separate fees for editing, mixing and mastering.
As most talent who have worked any length of time as independent producers realize, editing in general takes twice as long (if not longer in some cases) as the time it took to record the voice over itself.
To illustrate my point, here’s the comment that Diane Havens left on yesterday’s article:
“Regarding audio book rates, $200 may be a union rate — but that’s without editing. The editing factor is huge — even for someone proficient at both reading and editing. Also, the complexity of the material, the prep time involved in developing character voices, researching accents and/or specialized terms, or just reading the whole book ahead of time has to be factored in when quoting.”
– Diane Havens
Determining Rates For Editing
Recently, we also explored the concepts of relativity and perceived perception.
These factors also come into play when you are determining how much your time is worth. From what I understand, editing is quoted for on an hourly basis. What is an hour of your time worth? That’s up to you! Hopefully, your clients will agree with what you have discerned and realize the value you are offering.
Remember, it’s facts not feelings that will convince the skeptics.
Voice Over Pros Share Their Thoughts
When I asked some friends on Facebook what they do when quoting for editing or if they even charge for editing period, I received the following replies:
“Yes I do specially when the revision isn’t included in the prior agreement.”
– JC Baron
“If copy changes are needed during a current airing, then yes. And FYI if an ad agency requests us to record, then an additional production charge is added.”
– Perry Edward Perez
“Small changes to regular clients are usually free. Copy changes during current airing and agency fees same as Perry.”
– Carole Richards
“There are lots of different rates for editing long format. Typically I go with whatever the publisher is comfortable with. Usually $25 per man hours (or $100 per finished hour of audio). Some companies go with an amount per word. Of course, rates can go up or down, depending on the importance of the product. Straight to download titles are usually lower priority, thus pay less. If the publisher decides to make a shelf able product for stores, those typically have more budget behind them. Hope that helped.”
What Do You Do?
I’m interested to hear about what you are doing in your business when you quote. Do you display that line item (“Editing”) as optional or does it appear as an included line item that is consistently charged for and therefore part of the final cost?
Looking forward to hearing from you!