Jump To:What is Usage?
Usage for Voice Over
Usage for Music
Non-Exclusive and Exclusive Licensing
Usage is a term in the job posting or job agreement that limits the scope for how the creative content is to be used. On Voices, we have different usage guidelines and options for voice over jobs and music jobs.
For Voice over, usage is limited by media (paid or owned, like radio, TV, or online advertising campaigns, etc.), duration, (length of campaign), or geography (size of campaign - typically local, regional, or national.)
At Voices, we provide clients and talent with an opportunity to indicate and understand, respectively, how the client intends to use final files once they’ve been paid for and received. We call this usage.
There are two primary types of usage:
Clients can either post jobs with only one usage indicated, or they can include multiple usage entries if the final file will be used across multiple channels or mediums.
- have some kind of geographic coverage (i.e. local, regional, or national);
- typically ‘run’ or are used over a set period of time (i.e. 13-weeks, 1-year, or in perpetuity), and;
- have set budgetary minimums (i.e. jobs must be posted at a minimum amount to ensure talent are paid according to industry standards).
Indicates the final files will be heard on public radio (i.e. AM, FM, or satellite). Examples include radio ads and public service announcements.
Indicates the final files will be heard on television. Examples include television ads and programs.
Indicates the final files will be heard on the internet in some kind of advertisement. Examples include YouTube ads, Spotify ads, and audio-based digital ads.
Indicates the final files will be used in some kind of animation. Examples include narration or character voices for cartoons and animated films.
Indicates the final files will be used to narrate an audiobook.
Indicates the final files will be used to narrate a documentary.
Indicates the final files will be used in an educational or informative capacity. Examples include internal training courses, product or software tutorials, and company overview videos.
Indicates the final files will be used as part of a trailer for a movie, but not as part of an advertisement for the film or an advertising campaign.
Indicates the final files will be used as part of a podcast, but not as part of an advertisement played during the podcast. Examples include podcast introductions, narrations, or character voices.
Indicates the final files will be used as part of an interactive voice recording (IVR) system.
Indicates the final files will be used as part of a video game. Examples include narration and character voices.
Indicates that the final files will be used in a video format, pairing creative visuals with voice over. In many cases these would be online videos (excluding online ads, which fall under broadcast usage). Examples could include a demo of a new website feature with narration over top, product explainer videos, announcement videos, internal or external presentations and keynotes, or in-app narration.
Indicates the final files will be used as part of a smart voice assistant. Examples include smart speakers, GPS directional guidance, smart home appliances, and smartphone assistants.
- Usage Terms, and;
- Usage Rights.
- Unlimited Use;
- Five Use, and;
- Single Use.
A non-exclusive license means you're purchasing a piece of music that other clients can purchase, i.e., the talent can re-sell that music.
An exclusive license means you're purchasing a piece of music that only you can use and own, i.e., the talent cannot re-sell the music to other clients. This is why exclusive license work usually costs more.
At Voices, a job is implied non-exclusive unless otherwise stated in the job posting. Therefore, it’s up to you, the client, to communicate that your job requires exclusive licensing. You do this through two means:
When posting your job: State in the ‘Job Description’ section of the job posting you’re looking for an exclusive license.
Immediately after hiring your talent: Reiterate in the ‘Notes’ section of the Job Agreement that this is an exclusive license.