UsageUsage is a term in the job posting or job agreement that limits the scope for how the creative is to be used. Usage is limited by media (paid or owned, like radio, TV or Internet advertising campaign etc.), duration (length of the campaign), or geography (size of campaign typically local, regional, national or global).
At Voices, we provide clients and talent with an opportunity to indicate and understand, respectively, how the client intends to use final files once they’ve been paid for and received. We call this usage.
There are two primary types of usage:
Effective May 9th, 2021 on Voices, clients can either post jobs with only one usage indicated, or they can include multiple usage information if the final file will be used across multiple channels or mediums.
Broadcast usage broadly means usage related to radio, television, and internet advertising. These types of usage have some common characteristics, they:
- have some kind of geographic coverage (i.e. local, regions, or national);
- typically ‘run’ or are used over a set period of time (i.e. 13-weeks, 1-year, or in perpetuity), and;
- have set budgetary minimums (i.e. jobs must be posted at a minimum amount to ensure talent are paid according to industry standards).
Indicates the final files will be heard on public radio (i.e. AM, FM, or satellite). Examples include radio ads and public service announcements.
Indicates the final files will be heard on television. Examples include television ads and programs.
Indicates the final files will be heard on the internet in some kind of advertisement. Examples include YouTube ads, Spotify ads, and audio-based digital ads.
Non-broadcast broadly means all other usage that isn’t related to radio, television, or internet advertisements. These types of usage do not come with budgetary minimums or restrictions on geographic usage. Typically, with these usage types, it is assumed that the usage period will be in perpetuity.
Indicates the final files will be used in some kind of animation. Examples include narration or character voices for cartoons and animated films.
Indicates the final files will be used to narrate an audiobook.
Indicates the final files will be used in some kind of business setting. Examples include internal or external presentations and keynotes, loudspeaker announcements, or in-app narration.
Indicates the final files will be used to narrate a documentary.
Indicates the final files will be used in an educational capacity. Examples include e-learning and internal training courses.
Indicates the final files will be heard on the internet, but not in an advertisement. Examples include product explainer videos, product or software tutorials, announcement videos, and company overview videos.
Indicates the final files will be used as part of a trailer for a movie, but not as part of an advertisement for the film or an advertising campaign.
Indicates the final files will be used as part of a podcast, but not as part of an advertisement played during the podcast. Examples include podcast introductions, narrations, or character voices.
Indicates the final files will be used as part of an interactive voice recording (IVR) system.
Indicates the final files will be used as part of a video game. Examples include narration and character voices.
Indicates the final files will be used as part of a smart voice assistant. Examples include smart speakers, GPS directional guidance, smart home appliances, and smartphone assistants.
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- Article Number
- First Published
- 05/03/2021 13:06
- Last Modified
- 05/03/2021 13:09
- Public Knowledge Base