Understanding Usage

Usage

Usage is a term in the job posting or job agreement that limits the scope for how the creative is to be used. Usage is limited by media (paid or owned, like radio, TV or Internet advertising campaign etc.), duration (length of the campaign), or geography (size of campaign typically local, regional, national or global). 

At Voices, we provide clients and talent with an opportunity to indicate and understand, respectively, how the client intends to use final files once they’ve been paid for and received. We call this usage.

There are two primary types of usage:
  1. Broadcast
  2. Non-Broadcast
Each type of usage has their own set of rules and guidelines that clients and talent are expected to follow as outlined in our Terms of Service. Below you will find the various types of broadcast and non-broadcast usage we offer through our marketplace, with a brief description of each. This information is intended to help clients understand the type of usage they should select, and will help talent understand what usage means for their approach to quoting. 

Effective May 9th, 2021 on Voices, clients can either post jobs with only one usage indicated, or they can include multiple usage information if the final file will be used across multiple channels or mediums.


Broadcast Usage

Broadcast usage broadly means usage related to radio, television, and internet advertising. These types of usage have some common characteristics, they:
  • have some kind of geographic coverage (i.e. local, regions, or national);
  • typically ‘run’ or are used over a set period of time (i.e. 13-weeks, 1-year, or in perpetuity), and;
  • have set budgetary minimums (i.e. jobs must be posted at a minimum amount to ensure talent are paid according to industry standards).
While broadcast usage typically lasts for the ‘runs’ mentioned above, we do allow clients to post a job with a custom ‘run’ or usage length, which is especially helpful for internet advertising.


Radio

Indicates the final files will be heard on public radio (i.e. AM, FM, or satellite). Examples include radio ads and public service announcements.


Television

Indicates the final files will be heard on television. Examples include television ads and programs.


Internet Advertisements

Indicates the final files will be heard on the internet in some kind of advertisement. Examples include YouTube ads, Spotify ads, and audio-based digital ads. 


Non-Broadcast Usage

Non-broadcast broadly means all other usage that isn’t related to radio, television, or internet advertisements. These types of usage do not come with budgetary minimums or restrictions on geographic usage. Typically, with these usage types, it is assumed that the usage period will be in perpetuity. 


Animation

Indicates the final files will be used in some kind of animation. Examples include narration or character voices for cartoons and animated films.


Audioobooks

Indicates the final files will be used to narrate an audiobook.


Business

Indicates the final files will be used in some kind of business setting. Examples include internal or external presentations and keynotes, loudspeaker announcements, or in-app narration.


Documentaries

Indicates the final files will be used to narrate a documentary.


Educational

Indicates the final files will be used in an educational capacity. Examples include e-learning and internal training courses.


Internet (non-advertisement)

Indicates the final files will be heard on the internet, but not in an advertisement. Examples include product explainer videos, product or software tutorials, announcement videos, and company overview videos.


Movie Trailers

Indicates the final files will be used as part of a trailer for a movie, but not as part of an advertisement for the film or an advertising campaign.


Podcasting

Indicates the final files will be used as part of a podcast, but not as part of an advertisement played during the podcast. Examples include podcast introductions, narrations, or character voices.


Telephone

Indicates the final files will be used as part of an interactive voice recording (IVR) system.


Video Games

Indicates the final files will be used as part of a video game. Examples include narration and character voices. 


Voice Assistant

Indicates the final files will be used as part of a smart voice assistant. Examples include smart speakers, GPS directional guidance, smart home appliances, and smartphone assistants. 

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Properties

Article Number
000001970
First Published
05/03/2021 13:06
Last Modified
05/03/2021 13:09
Channel
Public Knowledge Base

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