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Steps
Increasing the energy on a long list of adjectives or superlatives.
Storyboard
The art directors and copywriters conception of a TV spot, drawn on a large board for presentation to a client. The talent gets to see what the on-c...
Studio
The facility where all recording and mixing for a commercial takes place.
Sweeps
The TV and Radio ratings periods when the total viewing or listening audience is estimated, thereby determining advertising rates. These occur in Febr...
Sync
Matching a voice from a previous take. Also refers to aligning tracks to start or end together.
Taft-Hartley
This labor law protects an actor from having to join the union for their first job. She has to join AFTRA if shes hired for another union job within ...
Tag
Information placed at the end of a commercial containing a date, time, phone number, website address, legal disclaimer, etc. A different announcer som...
Take
The recording of one specific piece of voice-over copy. All takes are numbered consecutively, usually slated by the engineer.
Talent
A broadcast performer, entertainer or voice-over artist.
Talkback
Refers to the button connected to the microphone in the engineers console. It allows the engineer or director to talk to the talent in the booth.