Basics of Search Engine Optimization
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North American (General)Transcript
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One of the most important aspects of search engine optimization. S C. O. Is optimizing your page content. Optimizing simply means putting the keywords you've selected into your web pages in the right places with the right formatting. The first thing to understand is that you should only use 1 to 2 search terms to optimize each page. Once you've selected a page to optimize and the search terms you're going to use, all you have to do is put those words into the right places of the html code and you're done where the search terms go one your page's title Tag To your keywords and description Meta Tex three in the first paragraph of body text four in the text of any links that point to that page. If you need ideas for words that you can use to describe your services, view our list of keywords.