Huawei Social Media Campaign
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
To celebrate a new renaissance and photography, Huawei mobile took to the streets of Galway Cork and Dublin and painted them clean. Huawei mobile tagged over 180 public locations with clean graffiti and environmentally friendly style of street art. Huawei invited fans to spot the clean graffiti and post a picture of it using hashtag Huawei graffiti. One lucky winner will be chosen to win the new Huawei P 20 pro. The campaign was supported on social media, with content designed for each platform and promoted with paid social. We engaged our network partners in an in store integration using promo staff to hand out campaign flyers and spread awareness and vinyl stickers to make the stores spotting locations. The activation received 187 entries and reached 1.2 million people in just seven days. It sparked a wave of positive sentiment encouraging people to purchase the phone, Huawei bringing a renaissance and photography to Ireland.