Digital film narration - Bru final work
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
Indian (General) Indian (Hindi)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
In India's coffee capital Tamil Nadu, where the beverage is a life essential coffee means brew. The brand has always listened to deep rooted relatable insights impacting our women consumers to create iconic communications that consumers deeply value. However, in a state where patriarchy is deep rooted, married women are shackled by traditional gender roles and unequal sharing of workloads. Recognizing this pattern, we decided to change the brew protagonist to show supportive husbands who don't just make a good cup of coffee but are also the caregivers tapping into our audiences, changing media consumption patterns brew created the first ever Thumm micro series on Disney Plus Hot Star An and a the happy beginnings of a new aged couple, a supportive husband, Ram and his modern wife Fran, capturing eight micro moments of their journey from confessing love to starting a new life to celebrating 365 days together all over a cup of brew. This is how it panned out with the show being bestowed with awards Anandam Araba is now being dubbed in other regional languages of South India as we also gear up for season two of Ram and Rai's lives over a cup of brew.