Video Narration English vocie
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
Indian (General) Indian (Hindi) Indian (Hinglish)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Is facing challenges, raising awareness in the competitive Indonesian skin care industry. The lifting of COVID-19 restrictions has led to increased demand for sunscreen resulting in a wide range of options from different brands. Anisa struggles to establish product recognition due to the abundance of choices and higher pricing compared to competitors to address this. AA launched the Dumon AA campaign leveraging the popular characters recognition to enhance brand awareness and encourage trial conversions. The marketing strategy focused on unity and radiance and aimed to captivate the target audience and inspire them to make purchases. A comprehensive digital marketing strategy was created including social media influencer collaborations and online advertising. Popular platforms like Instagram, Facebook, tiktok and youtube were chosen to capture attention and generate enthusiasm. The campaign aimed to leverage Dumont's brand awareness, engage the target audience and maximize ro I through digital marketing tools and channels. The dura and a collaboration used a multifaceted marketing approach, blending online and offline strategies to attract a broader audience. They partnered with Watson's the foremost retailer in the Indonesian market for beauty and wellness products to showcase the collaboration in store with strategically placed promotional materials. They also set up boots and pop stores in prominent locations for customers to interact with the collaboration. QR codes and unique promo codes were used to seamlessly merge the online and offline experiences. Overall, the collaboration successfully reached a wider audience and inspired customers to make purchases. The marketing strategy achieved remarkable results to the resounding success of the Dumon and collaboration. This indicates that the marketing investment resulted in substantial revenue showcasing the campaign's impact in driving sales and maximizing return on investment. The media selection for this campaign was carefully calibrated to engage with the target audience across the upper and lower funnels. In summary, the marketing strategy achieved outstanding results, fueling the brand's success and providing a cause for celebration.