Voice Reels | Commercials | English
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
Indian (General) North American (General) PakistaniTranscript
Note: Transcripts are generated using speech recognition software and may contain errors.
Royal Caribbean ships are designed for. Wow, done. I Yes, yes. Yeah. Never. Oh, no, no, I get all these and more only on Royal Caribbean. Now also sailing from Singapore. When we go, we become more. When we go, we make new bots. When we go, dorm rooms become melting pots, common areas become a place to find common ground. Experiences become exchanges. When we go, a tea stall is a co-working space. A village meal is our gourmet food. A mountain track is a brainstorm session on how to redesign our own lives. When we go, we open up our world, open our boundaries or simply erase them, open our bags to experiences not just artifacts. When we go, people become our textbooks. Cultures become teachers and points, never end but become starting points all over again. When we go, we become more go stops, go more, be more the millennial woman go getter. Who is she? Go getter. I've always been a go getter. She looks the same. I'm not a quitter but she's changed. The only person that's going to have power over me. She doesn't follow an idol. She is one is me. She fights to win her freedom to choose how she lives. She never asked for an open road. She blasts through barriers, she knows tradition, but she breaks norms. She may not be first what she needs. She knows it's her time. This is her time to rise. Mary Choi Choro se come her ***. So I'm one of the top three female comics in India today. Also one of the only three female comics in this male dominated comic society. DLC brings you the first hunt for the next female comic sensation. The queens of comedy. I thought I was lesbian till the day I heard this guy on the street and he was just like good emotional gas. Yeah, four different women from four different walks of life come together with a common dream of owning their own restaurant, introducing the venture, helping them start up is none other than one of the biggest restaurants in the country. Ed Sing call. They can, won't call, they can, won't call, they can presenting to you poetry slam. The best female rapt, theists, singers, songwriters and poets under one roof dro a series of shots on girls who have been at the receiving end of hate. Doesn't matter. Does it you anyway out there to tickle the Funny Bone, Real Housewives of Chandigarh. And by the way, just like you. The best from the west is here. It's Lily Sing like a bouse chips are hot, hot, hot. So this festive season watch her take over the world TLC rise, go for it. I am different. People have a fixed definition of what beautiful is. I'm not like everyone else. There are stereotypes. Everywhere I go, there are times when I'm nervous, unsure of what I can do. Some people might laugh at me, mock me. Some people judge me. By the way, I look, sometimes it may seem easier to hide but I don't let this hold me back from being myself. When in doubt I take a deep breath, let go of my fears and do what I do best because it's in these moments that I'm the happiest. Let go of your fears. Step into the spotlight. It's your time to shine. Show us the real you participate in clean and clear times, fresh face. 2014, cleaning the toilet is like facing your worst fears. You never know what might be lurking in there. No wonder it is the most hated household chore. Given this reluctance, thinking about which toilet cleaner brand to go for is the last thing that crosses our mind. Moreover, post COVID sanitation and disinfection had taken the backseat for many. This further reduced brand awareness and endorsement for Dom X to the extent that its performance in Kerala, which contributes to a significant 12% to the brand's business was affected, drastically realized it was time to actively engage with our core TG to regain mind measures. So the question was how do we make a low involvement category? Exciting. The answer presented itself in the form of Kerala's most watched TV. Show, a toilet cleaner on prime time Kerala Housewives contribute to 51% of GEC viewership in the state. Big Boss Malayalam, the longest running top rated reality TV show starring everyone's favorite Mohan Lal. Yet 73% viewership coming from Dom XSDG. We knew that there couldn't be a more relevant product placement for the brand, but just placing the product in the Big Boss House wasn't enough. We uncovered a powerful insight that led to an industry first innovation. 87% of women use mobile phones as a second screen while watching TV. 39% play games and 31% interact with show content online. So we created Domic toilet wars. A first of its kind branded TV task where homemakers could play along in real time by simply scanning the QR code that appeared on their TV screen. Women could play the same task on their mobile phones. The TV to mobile innovation successfully drove engagement in an otherwise passive consumer experience and effectively brought audiences attention to Dom X. We also made the game available on ad network targeting websites that were frequented by RT G. Additionally, we created fun household tasks, showcasing the products benefits. The introduction of the Dom X ROTA board caused a stir among the contestants over toilet cleaning, promotions on social media and youtube drove tune ins for the branded episodes. That's not all. We further ran a trade contest and rewarded the top performers with an unforgettable opportunity to meet Mohan Lal in person. Driving consumer engagement was key to build mind measures for Dom X. And the brand emerged victorious with impressive mind measures and share games. It's safe to say Dom X toilet walls turned passive home maker into active Dom X. Home gamers and buyers cleaning the toilet is like facing your worst fears. You never know what might be lurking in there. No wonder it is the most hated household chore. Given this reluctance, thinking about which toilet cleaner brand to go for is the last thing that crosses our mind. Moreover, post COVID sanitation and disinfection had taken the backseat for many this further reduced brand awareness and endorsement for Dom X to the extent that its performance in Kerala, which contributes to a significant 12% to the brand's business was affected drastically. We realized it was time to actively engage with our core TG to regain mind measures. So the question was, how do we make a low involvement category? Exciting. The answer presented itself in the form of Kerala's most watched TV. Show a toilet cleaner on prime time Kerala Housewives contribute to 51% of GEC viewership in the state. Big Boss Malayalam, the longest running top rated reality TV show starring everyone's favorite Mohan Lal. Yet 73% viewership coming from Dom XSTG. We knew that there couldn't be a more relevant product placement for the brand, but just placing the product in the Big Boss House wasn't enough. We uncovered a powerful insight that led to an industry first innovation. 87% of women use mobile phones as a second screen while watching TV, 39% play games and 31% interact with show content online. So we created Domic toilet wars. A first of its kind branded TV task where homemakers could play along in real time by simply scanning the QR code that appeared on their TV screen. Women could play the same task on their mobile phones. The TV to mobile innovation successfully drove engagement in an otherwise passive consumer experience and effectively brought audiences attention to Dom X. We also made the game available on ad network targeting websites that were frequented by RT G. Additionally, we created fun household tasks, showcasing the products benefits. The introduction of the Dom X ROTA board caused a stir among the contestants over toilet cleaning promotions on social media and youtube drove tune in for the branded episodes. That's not all. We further ran a trade contest and rewarded the top performers with an unforgettable opportunity to meet Mohan Lal in person. Driving consumer engagement was key to build mind measures for Dom X and the brand emerged victorious with impressive mind measures and share games. It's safe to say Dom X toilet was turned pass homemakers into active Dom X home gamers and buyers. Welcome to the life of an Indian woman. Hustling is a big part of her every day, especially in the pandemic when she didn't have household help. And so is one more thing. Guess what? Sleeping? Nah, chilling. Nah, it's gaming. Surprised India ranked number one in mobile games downloaded in 2020. In fact, about 95% of women are very active mobile gamers spending roughly two hours playing their smartphones. These were also somewhat her 10 minute breaks between tasks. Well, let's be honest, who likes household chores and washing utensil, boring and tedious too. So amid her multitasking, she invariably reached for her phone which became her companion during her leisure time. The lockdown saw a staggering increase in media consumption particularly in TV, viewership app, download and usage, youtube, social media and game downloads. Behavioral economists observe four key trends among consumers during this lockdown, considering these behavior traits, brands had to address three key themes. So Vim brought out its new vim antiac liquid with the power of meme which fights 99.9% bacteria from utensils. The task was to appeal to this Indian woman in a fun way that scored high with her introducing VIMs hashtag the bacteria, a game which targeted these very underrated scorers. It challenged these women to beat the bacteria of utensils with just a left and right swipe of whim ant back liquid. The game was deployed across thousands of mobile gaming apps most used by women in the age group of 25 to 45 years across the top five me, Instagram was activated to complement the hashtag beat the bacteria messaging and promote the game in conjunction with youtube to build reach for vim anti back core proposition. The campaign reached 60% of mutually exclusive yet collectively exhaustive cohorts through precision targeting. While youtube's topped 20% was used for scale first party data of consumers who expressed interest in using Vim Liquid were targeted to drive purchases. The approach on TV was to optimize and curate a channel mix of high affinity time bands among the selected channels to build reach among an affluent audience segment. While long tail channels were used to build frequency, the campaign knocked off the brand scoreboard through this multimedia approach. The game alone garnered over 15 million impressions scored twice the engagement and a 50% plus click through rate compared to industry standards for a game of 30 seconds. She spent a whopping average of 3.5 minutes on it. The brand scored an uplift of 20% in brand awareness. A 7% uplift in brand consideration and 92% of those who recalled the ad correctly stated the proposition. Then anti back liquid took dishwashing from boring to fun and reached out to the real players of India in a way that said game on women in India's coffee capital, Tamil Nadu where the beverage is a life essential coffee means brew. The brand has always listened to deep rooted relatable insights impacting our women consumers to create iconic communications that consumers deeply value. However, in a state where patriarchy is deep rooted, married women are shackled by traditional gender roles and unequal sharing of workloads. Recognizing this pattern, we decided to change the brew protagonist to show supportive husbands who don't just make a good cup of coffee but are also the caregivers tapping into our audiences, changing media consumption patterns. Brew created the first ever Thamel micro series on Disney plus hot star, Anandam Aram. The happy beginnings of a new aged couple, a supportive husband, Ram and his modern wife Ranjani, capturing eight micro moments of their journey from confessing love to starting a new life to celebrating 365 days together all over a cup of brew. This is how it panned out with the show being bestowed with awards Anandam Aramba is now being dubbed in other regional languages of South India as we also gear up for season two of Ram and Ranjani lives over a cup of brew. Cleaning the toilet is like facing your worst fears. You never know what might be lurking in there. No wonder it is the most hated household chore. Given this reluctance, thinking about which toilet cleaner brand to go for is the last thing that crosses our mind. Moreover, post COVID sanitation and disinfection had taken the backseat for many. This further reduced brand awareness and endorsement for Dom X to the extent that its performance in Kerala, which contributes to a significant 12% to the brand's business was affected drastically. We realized it was time to actively engage with our core TG to regain mind measures. So the question was, how do we make a low involvement category? Exciting. The answer presented itself in the form of Kerala's most watched TV show, a toilet cleaner on prime time Kerala housewives contribute to 51% of GEC viewership in the state. Big Boss Malayalam, the longest running top rated reality TV show starring everyone's favorite Mohan Lal. Yet 73% viewership coming from Dom XDG, we knew that there couldn't be a more relevant product placement for the brand, but just placing the product in the Big Boss House wasn't enough. We uncovered a powerful insight that led to an industry first innovation. 87% of women use mobile phones as a second screen while watching TV. 39% play games and 31% interact with show content online. So we created Domic toilet wars. A first of its kind branded TV task where homemakers could play along in real time by simply scanning the QR code that appeared on their TV screen. Women could play the same task on their mobile phones. The TV to mobile innovation successfully drove engagement in an otherwise passive consumer experience and effectively brought audiences attention to Dom X. We also made the game available on ad network targeting websites that were frequented by RT G. Additionally, we created fun household tasks. Showcasing the products benefits. The introduction of the Dom X Rota board caused a stir among the contestants over toilet cleaning promotions on social media and youtube drove tune in for the branded episodes. That's not all. We further ran a trade contest and rewarded the top performers with an unforgettable opportunity to meet Mohan Lal in person. Driving consumer engagement was key to build mind measures for Dom X. And the brand emerged victorious with impressive mind measures and share games. It's safe to say Dom X toilet was turned pass home maker into active Dom X home gamers and buyers.