How To Read Copy

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Confident presenter outlines the purpose of this book to help budding voice-over artists start their career in voicing commercial copy.

Vocal Characteristics



Voice Age

Young Adult (18-35)


North American (General)


Note: Transcripts are generated using speech recognition software and may contain errors.
When you've finished reading this book, you probably won't have all the skills needed to compete with professional voice overs that takes months, even years of practice. But you'll know what those skills are, and when you do practice, you'll know what you should be doing. More importantly, you'll know what you shouldn't be doing. That's vital. Practice alone won't accomplish much unless you know what to practice. Practicing the wrong things will certainly not lead to improvement. It will only serve to ingrain any bad habits you may already have. Study the principles outlined in this book, and you will have the foundation upon which to build your ability to take a piece of commercial copy, analyze it, ring as much meaning out of it as possible and convey that meaning toe a listener with natural nous, sincerity and believability. There is no single correct way to read a given piece of commercial copy. Each voiceover person will have a different way to approach the same spot, but there are a lot of universal rules that they all will follow. This book will tell you what thes rules are and show you how to apply them