Voice Acting

Insurance Advertisement Voice Over Scripts

Keaton Robbins | April 18, 2019

Animated image with blue background showing a man and woman holding an umbrella in front of their house, with a film crew filming them.

For Clients Looking for Voice Over Script Examples for Insurance Advertisements

The scripts include specifications like voice age, gender, target market, artistic direction, accent, etc., much like voice over job postings on Voices. So, if you’re looking for a voice actor, the next time you post a job on Voices, you’ll have an idea of how to format your job posting in order to get the best auditions back. This formatting helps voice actors to better understand the vision you have for your project, and bring it to life in their read.

In this article

  1. For Clients Looking for Voice Over Script Examples for Insurance Advertisements
  2. For Voice Actors Looking for Voice Over Practice Scripts
  3. 1-Minute Insurance TV Ad Voice Over Script Sample:
  4. 45-Second Finance Radio Ad Voice Over Script Sample:
  5. 15-Second Finance Digital Ad Voice Over Script Sample:

For Voice Actors Looking for Voice Over Practice Scripts

Feel free to use these scripts for practice reads and demos! Keep in mind that, when auditioning for jobs, it is recommended to only provide a small portion of the read. For example, a 5 to 7-second read of a 15-second script will suffice for your audition.



Voice Age:

Middle Aged



Job description:

Minsurance is looking for a new brand voice for our latest TV, radio and online advertising campaign.  
Minsurance, based in downtown Minneapolis and established in 1946, is Minnesota’s largest insurance company.
Minsurance has always been as easy-going as the kind-hearted Minnesotans that make up ‘The Land of 10,000 Lakes.’
We always offer reasonable rates for your car, motorcycle, home and much more, and leave you with a little laugh.
70% of Minsurance’s customer base is families, and we understand our families’ needs. They want affordable rates, and a friendly conversation from an insurance company that understands the average Minnesota household.
Our ads will be playing on some common stresses of our classic customer profiles, while using humor to anchor our services and cement our brand recall with our target demographic: busy families of four or more.
These ads will be appearing online, TV and radio.
Our motto: “You have insurance? You need Minsurance.”

Art Direction:

We need a middle-aged female voice, who has an honest and humorous tone to her voice.  
She has to be from northern Minnesota, and preferably from the Duluth, Bemidji or Brainerd areas. We want the real deal, not someone who can do an accent.
This voice actor needs to be able to have that classic small-town approach to her words and needs to have a chipper, nasal-heavy voice.
This character’s humor and northern, high-pitched tone will anchor the unfortunate situations the characters of the advertisement find themselves in.


Digital, TV, Radio ads




Humorous, Easygoing


English (North American)


US Upper Midwest (Fargo, Minnesota)

Word Count:

164 words, 122 words, 49 words

1-Minute Insurance TV Ad Voice Over Script Sample:

[Man walks into his garage with his wife and kids to drop off daughter’s hockey equipment, notices the garage has been broken into and a lot of possessions missing.]

“Oh, wow. Looks like Eddie got his skid-do stolen there. And he even asked Bob and Susan to watch his house while him and the family went up to North Dakota for that hockey tournament.”

[Man drops daughter’s hockey bag on the garage floor, and looks in utter shock as he cranks his head to the left.]

“Oh boy. They even took your taxidermied moose that your grandad handed down to ya. That’s a huge bummer. So many people said it really pulled the garage together. A real centerpiece. Many stories were shared around that funny looking moose, you-betcha!”

[Shot switches to wife in absolute disbelief as she cranks her head to see their shed doors busted open and completely empty.]

“Oh, shoot. Now this is getting pretty bad I’d say. I mean the garage is one thing, especially with the moose being taken and all. But for them to take the lawn mower. That’s not super nice. That ride-along mower had that custom pop holder, getting you through those stinky-hot summer mows. That was half the reason you liked to mow the lawn.”

[Shot switches to neighbors Bob and Susan peeking through their out-dated blinds on the front window, looking a tad guilty.]

“Maybe it’s time you got some insurance, you known, beyond Bob and Susan…nothing against them or anything.”

“You have insurance? You need Minsurance.”

45-Second Finance Radio Ad Voice Over Script Sample:

[Sound of motorcycles driving down a winding, back cottage road in the summertime.]

“Oh ya. Look at this now would ya. You are on top of the world. Driving your motorcycle down this open road with your favorite group of buddies. Ok, well, you’re still not too sure about Scotty’s friend Todd. I mean he’s a bit spooky-looking with that biker tattoo.”

[Sound of another motorcycle getting louder and approaching main character’s motorcycle.]

“Oh boy, here’s Todd. He’s staring right at you. Oh goodness, that tattoo is also staring right at you too. I guess you should just smile at him. No, no! You should wave. No, I know! A cool hoot of the horn. Now that’s how bikers say hello.”

[Sound of main character honking his motorcycle horn and then motorcycle crashing into the ditch.]

“Oh, that’s a nasty spill. And you forgot to insure this bike after you bought it last Fall. Shoot, eh?

“You have insurance? You need Minsurance.”

15-Second Finance Digital Ad Voice Over Script Sample:

[Shot of a woman in a tree, gripping a large branch, wide-eyed and scared for her life. The video pans down to show a campground and a bear slowly ripping apart a station wagon.]

“Oh boy. This does not look good. The infamous one-eyed bear from the campground dump has conquered your campsite and is really going to town on your station wagon.”

[Shot of the bear lying down in the back seat of the car.]

“Well, I guess you now know why Kathy and Leanne call that one-eyed bear ‘The Cyclops.’”

“You have insurance? You need Minsurance.”

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