What should I do when artistic direction is lacking in a voice over script?
Looking For Clues To Improve Artistic Interpretation
When you are responding to jobs and auditioning online, it's nice to see some kind of artistic direction as to what type of voice and delivery style is required, but what happens when that information is not as specific as it could be?
When clients post voice over jobs at Voices, they receive additional guidance from the job posting form and are shown through examples how to describe and communicate their needs to potential applicants in order to get the best responses possible.
One tip is particular to artistic direction including an example using adjectives, giving the client an opportunity to outline their requirements on a deeper, more creative level.
While having that kind of information can be useful, it isn't always provided, in which case you'll need to rely on your instincts, experience and ability to self-direct given the script provided and the demographic it is reaching.
What can you do? Look for clues!
Consider the following:
- Who is meant to hear this message?
- What does it mean?
- Why is it relevant to the people hearing the message?
- Who would the person on the receiving end want to hear from?
- How can I best communicate the message?
After you've done a very quick analysis of what you see, you're ready to record and audition with more than just an educated guess, proving that a little thought goes a long way.
Keep in mind that not everyone who uses the site knows exactly what they are looking for and are usually open to hearing all kinds of Voices and interpretations. If the customer had a preference or knew what kind of voice and attributes they wanted to cast ahead of time, they would have indicated that in their script.