Knowledgeable, informative, educational nonfiction read

Vocal Characteristics



Voice Age

Middle Aged (35-54)


North American (General) , North American (US General American - GenAM) , North American (US New England - Boston, Providence) , North American (US West Coast - California, Portland)


Note: Transcripts are generated using speech recognition software and may contain errors.
I'm going to start off this book by making a bold statement. You might not agree with it at first, but by the time you finished reading, hopefully I'll have convinced you every job you do, whether it's your passion or a temporary landing spot to pay your bills, can and should be improved by honing your craft. I understand why that is. Let's first think about what craft means. Craft is what makes some cups of morning coffee with $7 craft is why you drive out of your way to visit some favorite hole in the wall lunch place, instead of going to the one right next to your office. It wasn't behind the appeal of all your favorite businesses, from retailers to restaurants, auto insurance agencies, craft is that unseen magic and the service's and products you receive that makes the difference between a business you want to visit again and when you wish you'd never supported in the first place. In those examples, I've only talked about how craft matters to you as a consumer. Let's think about what it means to you as a worker, as an employee, professional or business owner, honing your craft gives you uniquely valuable skills that increase your value to consumers and employers, business partners and investors. For those who were currently in, what they see is a placeholder job. You know, a position that helps make ends meet, but that isn't related to your ideal profession. You might think that the work you do right now doesn't matter that you don't need to worry about your craft because you're just doing the work to get a check. That since the work you do, isn't what you're passionate about. And it's not what you want to be doing forever, that honing your craft is a waste of time, and I get that. I mean, people often take jobs for money rather than taking jobs that they're passionate about because of the comfort of knowing the bills could be paid without having to take on too much risk. But here's where I want you to start thinking differently because if you weren't developing your craft in every job, then you're wasting some pretty valuable time and space that you're never going to get back. There's no such thing as a dead end job, what you might call a dead end job I would call an opportunity or playing field that can help catapult you to something greater. Look, unless you're sitting on a trust fund, then you're tasked with having to go to work and or school on a daily basis. Now you have the option to wake up every day on autopilot, the average and go through the motions, giving just enough minimal effort to get your daily task done. But I have a better idea. Start taking pride in every task you complete now and see what that does for you. You're out there doing it anyway, right? So why not take pride in it and do your best? I'll tell you one good reason. You should take pride in everything you do because success is a process. You don't just wake up successful, which means that whatever job you're doing right now is either helping you get ready for success. We're slowly lulling you into a trance of mediocrity like you're stuck in the Matrix. Trust me, I know in college, I once had a work study job changing urinal mints in the basketball arena. If I was able to use that as a playing field to catapult my career, then the sky's the limit for you, no matter what it is. The work you do today is important to your future, and it's also important to your customers. We all have a role that we're playing in each other's lives in some capacity, and that matters even when the role is played out in a supposedly dead end job. Think about that hardworking mom who has two jobs and little time to cook for her family. Do you think she looks at the people who make her son's happy meal and sees them at a dead end? What do you think? She sees them as a way to help her out and give her a few minutes to enjoy the company of her kids. It's not consumers. We should see it. The receiving end of every job we do. But people every day we go to work. We're touching each other's lives in some capacity. Honing our craft lets us give that added touch that makes their experience extraordinary. This book is all about putting in the time and effort to not just be pretty good at what you do, but to be outstanding at it to put your best effort forward always so you could be memorable. It's about not taking for granted the opportunity you have every day to be great and showing others that you are serious about what you spend your time curating. It's about finding ways to be passionate about what you're doing, because that really means being passionate about people and about developing the skills necessary for success. In other words, it's all about honing your craft.