CTP Change the Consumer Pitch
Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
at C. T. P. We've been in business for decades and just about every industry you can imagine. So when it comes to tough marketing challenges. Yeah we've seen it all but we've also got some answers. Specifically humans glorious inspired divers. One of a kind humans not consumers, mind you for us the term consumer reduces people down to transactions, data points and clicks and come on. Where's the value in that consumers don't have a karaoke song or do weird stuff like goat yoga. They don't create immeasurable joy out of thin air or use their final days to fight for a cure they may never see. But humans do, humans have a fire in their belly not just another donut. They crave stuff like truth adventure in the unexpected. Humans love conversations and they freaking hate monologues and they do stuff like this and this. And are you kidding me that ah humans are amazing. So join us in pledging to build human experiences based on emotional connections not marketing trends and prioritizing and understanding the human challenge before the business challenge. And in pledging to banish consumer from our collective vocabularies forever because that's what humans do