Guiness Africa Advert in Authentic African accent
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
African (General) East African (General) Kenyan (East Africa)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
At a time of huge momentum and infinite opportunities for Guinness in Africa. OMG have been proud partners helping Guinness to become the most iconic magnetic brand across the continent. Let's take a look back on some of the highlights. The launch of black shines brightest was more than just a campaign launch. Black shines brightest was the first ever synchronized media launch across five countries in the history of Guinness in Africa. Signaling the start of a new era for the brand from Magnetic and impactful media assets across platforms to electrifying brand engagements and powerful sponsorships. We ensured Guinness was relevant, unmissable and iconic in every way. Football is a passion that runs deep across the continent. Guinness has a long legacy in the sport, but there was a space to further deepen our association and bring the EPL to more people. OMG negotiated a bigger and brighter deal than ever before with D STV, delivering more value, broader reach into new audiences and a greater digital footprint to embed Guinness into football fan conversation through media partnerships and social led amplifications. We extended our unique bright house experience to an additional 26.7 million LP A 34 delivering meaning and bringing black shines brightest to life. Accelerating Guinness's role in Dios 2030 spirit of progress agenda has been a top priority with incredible meaningful campaigns delivered on the ground. In Cameroon, we used our football Heartland and their greatest sporting passion to generate important conversations around the inequalities of female football players through the Home Advantage campaign. A real story a female football player told in live game broadcasts, supported by leading football icons delivering incredible results. In Nigeria. Guinness brought 12,000 optimistic and inspiring women together in a with a supporting multimedia campaign to celebrate and share 50 of these women were empowered to shine even brighter and start their own businesses. The campaign reached 14.2 million million through traditional media and a further 22 million in social with an uplift in sales of 1110 cases of Guinness beer. F 24 promises to be even more vibrant and action packed as we take black shines brightest to the next level through the launch of our stake in sustainability. Doubling down on our premium positioning and recruiting at scale. Bring it on.