Healthcare Marketing

Description

Medical and health matters are among the most commonly searched topics on the internet. People are looking for reliable guidance that’s credible, relevant, and that they can trust.

What are you doing to reach out to the consumers, prospective patients, medical clients, and business partners in the health sector? How are you engaging with them?

What does it take to move the audience to choose YOUR organization over another?

Thanks to the internet, medical consumers are both better informed and more skeptical of claims made in healthcare marketing. The “credibility gap” is a reality with which you must contend.

How do you overcome that credibility gap ? People need to have confidence that you’re genuine. One way to establish that confidence and develop trust with your audience involves engaging them on an emotional level. A great way to do that is through storytelling.

Audiences today have shorter attention spans and a marked preference for watching videos over reading text. The most effective marketing strategies are akin to storytelling.

Stories capture the mind as well as the emotions, enveloping an audience in an experience that’s proven effective for retaining information.

A good story provides a connection with human feelings, imagination, and curiosity. Effective stories are designed for engagement with an audience and appeal to the heart and mind.

Storytelling helps forge empathy and understanding -- intangible factors that also happen to be inherent to healthcare.

Raw facts about healthcare procedures, pharmaceuticals, or medical providers will put information into the hands of your audience, BUT it’s the intangibles that invite them to trust.

Your story conveys those intangibles.

People looking for a doctor or medical provider often feel unsure, perhaps underinformed, and maybe overwhelmed. By reaching out with a relatable story, you help put them at ease and give them assurance that you understand their thoughts and feelings -- you even empathize with what they’re experiencing. Without adding to their anxiety, you can explain complicated information, soothe their fears and, most importantly, cultivate trust.

Medical service providers are not an interchangeable commodity. Not all doctors are equivalent. Not all hospitals are the same. The voice that represents you needs to reflect what makes you distinctive. Voice over narration can support or sink your marketing efforts. Get the right voice for your brand.

You need a voice that’s reassuring, inspirational, and sometimes even sentimental. People imagine medical institutions as cold and daunting. You want a voice that brings warmth to this setting. The voice of your brand must be knowledgeable, trustworthy, authentic, and safe. You need a voice to embody the CREDIBILITY that must be conveyed to the world.

The right voice over delivery humanizes your message. Let’s tell your story, reach your audience and patients, and bring AUTHENTICITY and CREDIBILITY to your message, your healthcare organization, and your public facing image.

Vocal Characteristics