Tricia Stewart Shiu has that warm, natural, conversational sound. Recent Clients: Amazon, Ancestry, PepsiCo, ESPN, UPS Global, Noom. Available via SourceConnect or the plEasy-going, natural, believable, real, girl next door, mom, explainer, instructional, business video, technical, medical, relaxed.
Young Adult (18-35)
North American (US Midwest- Chicago, Great Lakes)
North American (US South)
North American (US West Coast - California, Portland)
Note: Transcripts are generated using speech recognition software and may contain errors.
today's customers decide when where and how they engage with brands. If you're going to keep up with their changing needs, you need to be proactive about it. Journey orchestration can help built on adobe experience platform. Journey orchestration helps marketers go beyond a one size fits all message and takes customers on an individualized real time journey across any channel. For example, let's say I'm a marketer for an airline. These three travelers clicked on the same email offer, one dropped off fast one abandoned their cart and one made a purchase. Typically I'd segment them into audiences with similarities and send a follow up message that could be very effective. But with journey orchestration, I can do even better as an event occurs like a click, customer insights and conditions automatically assess where customers are in their journey and what should happen next. In an instant data collected during this exchange and data from prior interactions or touchpoints triggers the next best action I can anticipate customer needs based on insights and make sure the right experiences are available. When conditions are meant because of this, each traveler gets a different experience that best suits their needs and preferences. Traveler, one is interested in new places so their journey leads them towards more information about the destination traveler to abandon their cart. But with journey orchestration, I know they're in the middle of planning a beach trip and that weather at the destination is an issue. They get a link with flights to beaches with great weather. Traveler three is a business flyer with lots of reward points so their path reflects the loyalty program, their part of when they enter the airport. Their geolocation triggers an event and they receive a mobile push notification, inviting them to our lounge while they wait and when they learn that their return flight is delayed. Journey Orchestration triggers more condition that lead to actions to help them painlessly adjust plans. Perhaps the best news is these examples only scratch the surface of what's possible journey orchestration and powers companies across every industry, understanding individual customers, delivering what they need and delighting them at every turn drives satisfaction and business results. Every customer is different. And with journey orchestration, every experience can be too.
Game Show Host, Girl Next Door, Hipster, Judge, Real Person, Abrupt, Aggressive, Brave, Comforting, Confident, Easygoing, Intellectual, Witty, Youthful, Charismatic, North American (US Midwest- Chicago, Great Lakes), North American (US South), North American (US West Coast - California, Portland)