How to Launch a Brand
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General) North American (US General American - GenAM)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
this book will guide you through the steps necessary to build a brand from the ground up. Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand a logical progression. I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach? And obviously, since you just launched a new offering, you have no legacy or advocates. The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you are listening to this book. In addition, though designed truly holds the key to success of your new brand, it will set your offering apart. To look, feel and sound like a brand at the time of launch, as opposed is something that might or might not have the power to eventually turn into a brand. This book will teach you how to launch your brand by design. What does it even mean to be a brand? Today? The word brand needs a rebranding. Due to its brand longevity, the brand legacy is not brand correct anymore. I heard myself say these words unexpectedly in an interview one day, but they had been on my mind for a while. This comes as no surprise is. I probably used the word at least 100 times a day. In the course of running a brand consultancy, the word gets tiring, especially as it leaves a bad after taste. And I feel the need to first convince people that it is not a bad term before I use it any further. Brand is a four letter word. Despite the negative connotations associated with the term, branding is more important today than it has ever been before. It is not only consumed but also created and curated by the masses through their very own personal, public or social media. Brand brand is alive and kicking, and though we will not be able to change the term, we can change the perception away from the logos of luxury goods, for example, Gucci and should know and larger than life Corporation seen as evildoers. For example, Exxon and Walmart toe a modern necessity. If created and nurtured in an honest and authentic way, brand can be turned into the holistic aura of a product or service provider or person that we are allowed to have admiration for, for example, the iPhone aspiration towards, for example, a non profit organization and sometimes draw inspiration from, for example, Ted talks. It is time to define the word brand specifically for new ventures. What does it mean to be an early stage brand? Brand is a service product, company or person with soul that is attractive and smart. Number one. Seoul is the beating heart. It is the reason a company should exist and also the reason that your initial attraction matures into love. You put your trust in brands with a soul, and often your money follow soon thereafter, not much different than with human relationships. Soul is the reason why we care for each other or of particular. Brand number two attractive is the brand aura, the emotional connection you feel when you come into contact with the brand. It is the design in the voice that air carefully created and curated over time in a consistent and particular manner, and number three Smart is its usability. How easy is it to engage with the product or service for the tech industry? Excellent user interface and user experience are essential for consumer products. Quality packaging design and superior product are vital. And for the service industry, the design of key offerings often determines whether a brand is smart. Now that we have discussed the complex strategy that creates the beautiful simplicity that makes a brand, do you think that perhaps we should give the word another chance? So much of the world of branding is about creating a specific perception. I won't guide you to fake it. I want you to make it. Like most guidebooks, paddle launch of brand will work only if you apply it in a truthful and consistent manner while working with your team and extended partners. On the following pages, you will learn how to oversee the brand launch process from laying a stable foundation by creating a brand platform, crafting a memorable name to building a meaningful identity design and finally applying that vision to cohesive consumer touchpoints