Corporate Founder's Story
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General) North American (US West Coast - California, Portland)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
In 2006, we founded Yeti coolers with a simple mission build the cooler we'd use every day if it existed, One that was built for the serious outdoor enthusiast rather than for the mass discount retailers, one that could take the abuse. We knew we'd put it through, out in the field and on the water, one that simply wouldn't break. We decided early on that product innovation would come from necessity and firsthand experience, not from market research and data analysis. Today. Yeti products perform when it matters most whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the gulf coast or just getting together with friends in the backyard.