Kero Coco - Boxed Cocunut Water for Kids

Profile photo for Kaley Michelle
0:00
Animation
52
8

Description

Job with Jamute - São Paulo SP - Brazil

Vocal Characteristics

Language

English

Voice Age

Teen (13-17)

Accents

North American (General)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
Hello. I'm Cockle. I'm Kaka and I am Coca were the stars of Carol Cocoa Kids, the first coconut water naturally designed for kids made of 100% Brazilian green coconut with no added sugar. It's what we call the lunchbox revolution. Carol Cocoa Kids was born anchored in a super powerful insight in Need. Mom's concern about obesity and Children. The launch of kids established Carol Cocoa into a different consumption occasion. School break. With that initiative, Carol Cocoa goes beyond its market and expands product penetration to a market four times bigger than packaged coconut water that is juice for kids category. With just six months on the market, Carol Cocoa Kids reached 2.4% of value share, being the biggest innovation in net sales launched in L. A. B in 2000 and 17. How did we do it? With a robust and integrated launch plan which included Hey, TV campaign, featuring brokering merchandising on TV, digital site and games, school tasting blitz media indoor pos material, invading the juice show brand ambassador kick off event for influencers and press. The campaign reached 21 million consumers. What are consumers saying about Carol cocoa kids. Okay. Thank you. My good. Wow. Amazing comments are pumping in digital influencers, timelines and post. Yes, we really build brand lovers. Moreover, we are a truly healthy option for kids School break from a strategy standpoint, Carol. Cocoa kids boosts innovation and e d. And targets enhances profitability as single surf play expands Cara Grande proposition and penetration beyond existing Iowa and complies with 25 VW targets. I've got something I got to go.