Freshwater Trust
Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
it is time for disruptive change. Immense consequential change. The freshwater trust is driving this change by solving a fundamental problem facing our freshwater ecosystems. For too long, the thinking has been just throw money at the problem that will fix it. And there's plenty of money being spent to fix water problems. We're talking $30 billion dollars a year. Yet after decades of effort and spending still, over half of America's rivers remain impaired. The problem is inefficiency. Our solution is analytics and the result better spending with impactful measurable return that ensures the resiliency of the freshwater resources that support life on this planet. No brainer, right? Our approach is like X raying nature, using vast amounts of publicly available data. We've got the power to sort through 30 million acres to find the 10,000 that matter. These analytics direct us to the most informed decision with more speed and precision. This precision means our action can be smart action. That data accurately targets the projects that make the most impact on the ground. So our efforts yield the greatest results, and we have This isn't a prototype. We've applied it to some of the most critical river systems in the country, and it works. Microsoft is already using our technology to offset their water use. The credibility is there now. We need the scale and the acceleration. It's not a matter of if data and analytics will be applied to this problem. That's inevitable. But the wind matters are smarter, more efficient. Solution means we're able to get five times greater impact for freshwater ecosystems now. And we will see biological change in a matter of years, not decades. Real transformational change is not a matter of when it's now.