High Baritone - Business Speech
Description
Read MoreVocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
German North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Good afternoon, ladies and gentlemen. The topic I would like to develop with you this afternoon is the challenge off advertising in a market oriented company. I will begin my describing market orientation. As such, this will be done first by contest ing basic operating procedures in a market oriented company with those followed in a product oriented company. Next, we plan to give you some specific examples of how this approach works in a company such as ours, which is committed to a market oriented approach. It should then be possible to apply the principles so developed to advertising. We will define the role of advertising in the overall marketing program and show generally and specifically what this role becomes in a product oriented company. This leads to the opportunities which advertising has in a market oriented company the opportunity to work with a sound overall strategy, the opportunity to come up with a unique selling proposition and a challenge of having customer orientation dominate your whole program. Finally, our discussion this afternoon will be summarized by suggesting some chicks but a determining the degree off market orientation in your present campaigns. And we will apply these chicks to our own ads, which we have brought along with us